At Lazada Group, I lead regional retail planning initiatives that close P&L gaps, protect burn rates and profit levels, and expand brands’ adoption of campaign and marketing packages.
I implemented a voucher program across five major clusters that maintained a 5% CIR for 12 months and generated average monthly revenue of more than USD12M. I also drove an 80% increase in product performance and revenue through LazFlash programs.
I build practical systems that make decisions faster, including automated dashboards for campaign utilization, performance monitoring, and monthly revenue reporting. My work also includes budget optimization, fund-allocation analysis, rebate projects, and automating manual voucher processes.
Earlier, I improved credit-card profitability and acquisition at Hong Leong Bank, delivered digital marketing initiatives across five markets at Marcus Evans Group, and grew annual profitability in automotive logistics and trade. I bring project management, strategic planning, data analysis, and process optimization to fast-moving commercial work.
