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mouhamed zaimi

@mouhamedzaimi

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Operations and marketing strategist who optimizes processes with KPI-driven analytics and workflow improvements.

Malaysia

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What I'm looking for

I’m looking for a role where I can combine operations, marketing strategy, and data analytics—owning KPI design, workflow/process improvements, and cross-functional execution in a fast-paced environment focused on measurable growth.

I’m an operations and marketing strategist with strong experience in operations management, process optimization, and data-driven KPI design. As an Operations & Strategy Lead (F&B), I direct end-to-end supply chain operations, negotiate with suppliers, and implement Excel dashboards that enable real-time performance monitoring and decision-making.

I also drive growth through targeted marketing strategy and execution—leveraging social media, WhatsApp broadcast groups, and customer engagement campaigns to increase customer base and sales. Previously, I built interactive reporting dashboards with Excel and Power BI, streamlined cross-functional workflows, and supported digital rollouts for major clients; as a freelance consultant, I used analytics to improve ROI, created KPI frameworks, and delivered performance reports with actionable recommendations.

Experience

Work history, roles, and key accomplishments

Current

Operations & Strategy Lead

Current

EI Zoz Enterprise Sdn Bhd

Jan 2024 - Present (2 years 2 months)

Directed end-to-end F&B supply chain operations, including procurement and inventory planning, and delivered up to 50% cost savings in 2024. Led KPI tracking and process improvements for faster replenishment, and drove F&B promotions that increased customer base by 50% and sales by 60%.

Supply Chain Operations Procurement Inventory Planning KPI Tracking Logistics Coordination Process Optimization

Intern UI/UX & Digital Strategy

The D Group Sdn Bhd

Oct 2022 - Feb 2023 (4 months)

Built interactive Excel and Power BI dashboards to track campaign performance, resource allocation, and engagement metrics for marketing teams. Collaborated cross-functionally to streamline workflows and support digital rollouts for major clients including Nando’s and RELX.

Power BI Dashboard Design KPI Tracking Cross Functional Collaboration Workflow Optimization Scheduling And Asset Management Campaign Tracking Digital Rollout Support

Freelance Campaign Consultant

Freelance

Optimized campaign performance and resource allocation using analytics to improve ROI by focusing on high-impact channels and reducing unnecessary spend. Created KPI frameworks and reporting dashboards and managed client strategy, budgeting, and delivery across concurrent projects.

Campaign Strategy Data Analytics ROI Optimization Client Relationship Management performance reporting

Education

Degrees, certifications, and relevant coursework

Universiti Tun Hussein Onn Malaysia (UTHM)

Master of Business Administration, Business Administration (Strategic Marketing & Data Analytics)

Grade: 3.49/4.0 (CGPA)

Activities and societies: Developed a strategic business plan (Celcom Digi) using KPI frameworks and competitive positioning; used SWOT/PESTEL and scenario planning for risk assessment.

MBA with specialization in strategic marketing, business strategy, and data analytics. Completed a thesis on digital marketing in higher education using primary research and SPSS for statistical analysis.

Universiti Teknologi Malaysia (UTM)

Bachelor of Science, Computer Science (Graphics & Multimedia)

Grade: 3.33/4.0 (CGPA)

Activities and societies: Led a team to create a 3D action game (Spaceships War), managing game mechanics, asset creation, and coding.

B.Sc. in Computer Science (Graphics and Multimedia), focused on graphics/multimedia development through hands-on projects. Completed a graduation project building an interactive VR simulation of the UTM campus.