Shasta McBrideSM
Open to opportunities

Shasta McBride

@shastamcbride

Senior UX Designer with an entrepreneurial spirit.

United States

I am a Senior UX Designer with an entrepreneurial spirit. My background is in UX Design at a B2B digital marketing agency for enterprise clients, freelance design and marketing, and writing. Working in these diverse environments has enabled me to bring my critical thinking, entrepreneurial passion, analytical, managerial, and design skills to companies that value the holistic user experience with a focus on growth and retention.

Iterative wireframing and prototyping. UX reviews and Experience collaboration. Creation and use of components, auto layout, UX libraries and design systems. Senior UX Designer Client Presentation on user research and UX designs in iterative sessions. Agency UX, 2024- Present, Bay Area, CA Company presentation to 100+ coworkers on UX design. User research and discovery: site mapping, client presentation Flexential, MarkLogic, Radiant Logic, Demandbase, Wireframing in Figma, component library development, Conversive, Cora, Latch, Drift, Lightstep, ModelN, design system development. Reliaquest.

Experience

Work history, roles, and key accomplishments

SL
Current

Senior UX Designer

Scholar’s Digital Library

Jan 2018 - Present (7 years 5 months)

Responsible for planning, creating, delivering, and governing digital content including web design, email campaigns, landing page funnels, and social media marketing. Created a high-fidelity digital library website prototype with unique scholarly layout and context requirements for usability.

RD

UX/UI Designer

ROI DNA

Aug 2021 - Jan 2023 (1 year 5 months)

Created a new system for measuring UX maturity, conducted generative UX research and strategy, and established a process for measuring ROI from UX efforts. Led competitive audits, personas, user journeys, and IA mapping.

TF

Senior Content Marketing Manager

TWP Financial

Dec 2014 - Jan 2019 (4 years 1 month)

Led product management, fundraising strategy, and content development. Achieved a 20% increase in user engagement through branding strategy, stakeholder presentations, and monthly newsletters addressing user questions and needs.

Education

Degrees, certifications, and relevant coursework

Shasta hasn't added their education

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Shasta McBride - Senior UX Designer - Agency UX | Himalayas