Shashi Kumar

I deliver high-quality, time-sensitive sports content across digital broadcast platforms. As a Content Delivery Specialist (Freelance) at Maginifi (Videoverse), I coordinate with cross-functional teams to ingest, manage, and deliver VOD and live content assets.

At FanCode, I led multi-channel CRM strategies (Push, WhatsApp, Email, SMS) to drive measurable gains. I architected automated CleverTap journeys for activation and upsell using real-time behavioral triggers, and I bridged Data Warehouses and CRM platforms via SQL and Reverse ETL for hyper-accurate audience segmentation. I also optimized campaign ROI with cohort analysis and funnel metrics, and executed automated WhatsApp and Email lead-nurturing flows for product launches.

I built automated Power BI and Looker dashboards to track real-time campaign health and long-term retention trends. Earlier, as an Associate Analyst, I analyzed sports performance data and developed predictive models and statistical algorithms to forecast player performance, which still shapes how I approach data-backed decisions today.