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Pramod Kumar

@pramodkumar10

Head of Digital Marketing & Customer Excellence at Indegene, improving HCP portal adoption by 50% with AI-powered personalization.

India

Message

At Indegene, I lead digital marketing and customer excellence programs across social, email, CRM, and digital channels. My work has improved CTR by 22% and conversion by 30%, while an enterprise omnichannel strategy increased engagement by 45%.

I architected an AI-powered personalization engine using predictive analytics and machine learning, boosting HCP portal adoption by 50% and patient adherence by 35%. I also connected CRM, web analytics, and call center data to uncover a $5M+ revenue opportunity.

At Smartfren, I developed AI-powered omnichannel strategies and customer analytics products that increased LTV by 28% and reduced churn by 22%. I also helped launch data products that contributed to $8M+ in incremental annual revenue.

Earlier, at Indegene, I scaled a compliant global content engine, and at Target I led the integration of Target.com with in-store systems, launching BOPIS and driving $15M+ in incremental revenue in its first year.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing & Customer Excellence

Current

Indegene Pvt. Ltd.

Feb 2024 - Present (2 years 9 months)

Leads 360° marketing programs across social, email, CRM and digital channels, using performance insights and AI-enabled optimization to improve CTR by 22% and conversion by 30%. Spearheaded enterprise-wide omnichannel strategy unifying 7+ channels, increasing engagement by 45% and reducing operational silos by 30%.

Digital Marketing Omnichannel Strategy AI ML Predictive Analytics Power BI Tableau Google Analytics 4 CRM CDP Marketing Automation A B Testing Attribution Modeling ROI Optimization Compliance Management

Subgroup Head – Marketing & Advanced Analytics

Smartfren

Oct 2019 - Sep 2023 (3 years 11 months)

Led cross-functional team to develop AI-powered omnichannel strategies, increasing customer lifetime value by 28% and reducing churn by 22%. Built performance marketing frameworks integrating telecom IoT data, app interactions, and retail touchpoints, boosting ARPU by 15%.

advanced analytics AI ML Python SQL Power BI Airflow IoT Marketing Automation AWS Google Cloud Platform Adobe Churn Prediction Dynamic Pricing Data Products

Marketing Manager

Indegene

Feb 2015 - Sep 2019 (4 years 7 months)

Designed and scaled a global content engine producing 500+ compliant assets per month across 15+ markets, reducing production costs by 20%. Led migration to headless CMS (Contentful) enabling multi-channel content syndication, cutting time-to-market by 30%.

Content Strategy Contentful Headless CMS Vendor Management Compliance Training Multi channel Marketing

Manager – Marketing

Target

Dec 2008 - Jan 2015 (6 years 1 month)

Led omnichannel integration of Target.com with in-store systems, launching Buy Online, Pick Up In-Store (BOPIS) which drove $15M+ incremental revenue in the first year. Spearheaded mobile app personalization using customer purchase history, increasing app engagement by 40% and repeat purchase rate by 35%.

Omnichannel Integration Ecommerce Mobile App Personalization Customer Analytics BOPIS Revenue Growth