Sharon Warren
@sharonwarren
Communications & marketing leader with 15+ years shaping media narratives and crisis response.
What I'm looking for
I am a communications and marketing leader with over 15 years of experience crafting earned and owned media narratives for high-visibility projects and organizations.
I have led strategic communications, stakeholder engagement and brand storytelling for national and international clients across media, healthcare, public service and consumer brands, delivering measurable visibility and reputation outcomes.
My background includes directing PR and media strategy for major entertainment projects, managing multi-channel campaigns with seven-figure revenue impact, and building teams through coaching and cross-functional leadership.
I bring deep expertise in media relations, crisis and reputation management, executive communications, and stakeholder engagement, and I prioritize practical, legally informed counsel that supports executive decision-making and business objectives.
Experience
Work history, roles, and key accomplishments
Principal, Communications
Warren Creative Communications
Jan 2015 - Present (11 years)
Lead strategic communications, stakeholder engagement, and brand storytelling for national and international clients, delivering media strategies, crisis preparedness, and public engagement that supported high-profile documentary and entertainment launches.
Product Manager
Warner Bros. Home Entertainment
Jan 2014 - Dec 2015 (1 year 11 months)
Managed marketing and communications campaigns for new releases and legacy properties with $100K–$500K budgets and contributed to business plans generating $10M+ in revenue across theatrical and retail partners.
Director, Public Relations
GX Consult Ltd
Jan 2013 - Dec 2014 (1 year 11 months)
Developed and executed strategic communications and content strategies to expand company visibility, producing white papers, case studies, webinars and internal training to support growth and change initiatives.
Promotions Manager
Warner Bros. International Television Distribution
Jan 2001 - Dec 2012 (11 years 11 months)
Led publicity and promotional campaigns for global TV and digital content, coordinated talent media for major series and created the Promotional Brand Bible for Harry Potter international TV rights to standardize global partnerships.
Education
Degrees, certifications, and relevant coursework
Humber College School of Media Studies
Post-Graduate Certificate, Public Relations
Post-graduate certificate in Public Relations (Honours) focused on practical PR skills and media communications.
University of Western Ontario
Bachelor of Arts, Sociology
Completed a Bachelor of Arts in Sociology with coursework exploring social systems, research methods, and societal dynamics.
Justice Institute of British Columbia
Certificate, Leadership and Conflict Resolution
Completed a Certificate in Leadership and Conflict Resolution focused on leadership skills and practical conflict resolution techniques.
University of Waterloo
Professional Certificate, Project Management
Completed a Professional Certificate in Project Management Fundamentals covering core project management concepts and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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