Evan Pappas
@evanpappas
Strategic communications leader with a passion for impactful storytelling.
What I'm looking for
With over a decade of experience in strategic communications, I have honed my ability to craft narratives that resonate across diverse audiences in science, technology, and social sectors. My journey has been marked by a commitment to translating complex ideas into accessible stories, ensuring that even the most intricate topics can engage and inform the public. I thrive on building high-performing teams and fostering collaborative environments that amplify our collective voice.
At the Perimeter Institute for Theoretical Physics, I successfully grew our YouTube channel from 90K to over 208K subscribers, directly contributing to significant funding renewals. My leadership in digital marketing and communications has not only reshaped our approach to audience engagement but has also positioned us as pioneers in decentralized social media strategies. I take pride in my ability to secure major media coverage and create impactful campaigns that connect public curiosity with scientific insight.
As the founder of WiseMedia, I led a full-service digital strategy agency, delivering exceptional results for over 110 clients. My focus on data-driven marketing and performance analysis has consistently yielded impressive ROI, demonstrating my commitment to aligning messaging strategies with client goals. I am passionate about supporting nonprofits and grassroots initiatives, particularly during challenging times, and I believe in the power of storytelling to drive cultural change.
Experience
Work history, roles, and key accomplishments
Senior Manager, Digital Marketing & Communications Strategy
Perimeter Institute for Theoretical Physics
Apr 2023 - Present (2 years 2 months)
Grew YouTube from 90K to 208K+ subscribers by launching viral series, directly supporting $60M+ in renewed federal and provincial government funding. Led content strategy across video, editorial, social, and email, creating a science communications playbook and KPI infrastructure.
Founder & Strategic Director
WiseMedia
Sep 2016 - Present (8 years 9 months)
Founded and scaled a full-service digital strategy agency, leading growth, marketing, and content for 110+ clients across legal, finance, tech, and nonprofit sectors. Managed $2.5M+ in paid media spend across Google, Meta, and LinkedIn, consistently delivering a 336% ROI for retained clients.
Education
Degrees, certifications, and relevant coursework
Harvard Business School Online
Certificate, Digital Marketing Strategy
Completed advanced training in campaign planning, data-driven marketing, performance analysis, and digital growth systems.
Wilfrid Laurier University
Bachelor of Arts, Communications & Business Management
Activities and societies: Guest Lecturer: ENTR200 – The Entrepreneurial Method (2018-2021)
Studied Communications and Business Management. Served as a Guest Lecturer for 'The Entrepreneurial Method' course from 2018-2021.
Availability
Location
Authorized to work in
Job categories
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