Evan PappasEP
Open to opportunities

Evan Pappas

@evanpappas

Strategic communications leader with a passion for impactful storytelling.

Canada
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What I'm looking for

I seek a role that values innovative storytelling and fosters team collaboration.

With over a decade of experience in strategic communications, I have honed my ability to craft narratives that resonate across diverse audiences in science, technology, and social sectors. My journey has been marked by a commitment to translating complex ideas into accessible stories, ensuring that even the most intricate topics can engage and inform the public. I thrive on building high-performing teams and fostering collaborative environments that amplify our collective voice.

At the Perimeter Institute for Theoretical Physics, I successfully grew our YouTube channel from 90K to over 208K subscribers, directly contributing to significant funding renewals. My leadership in digital marketing and communications has not only reshaped our approach to audience engagement but has also positioned us as pioneers in decentralized social media strategies. I take pride in my ability to secure major media coverage and create impactful campaigns that connect public curiosity with scientific insight.

As the founder of WiseMedia, I led a full-service digital strategy agency, delivering exceptional results for over 110 clients. My focus on data-driven marketing and performance analysis has consistently yielded impressive ROI, demonstrating my commitment to aligning messaging strategies with client goals. I am passionate about supporting nonprofits and grassroots initiatives, particularly during challenging times, and I believe in the power of storytelling to drive cultural change.

Experience

Work history, roles, and key accomplishments

PP
Current

Senior Manager, Digital Marketing & Communications Strategy

Perimeter Institute for Theoretical Physics

Apr 2023 - Present (2 years 2 months)

Grew YouTube from 90K to 208K+ subscribers by launching viral series, directly supporting $60M+ in renewed federal and provincial government funding. Led content strategy across video, editorial, social, and email, creating a science communications playbook and KPI infrastructure.

Education

Degrees, certifications, and relevant coursework

Harvard Business School Online logoHO

Harvard Business School Online

Certificate, Digital Marketing Strategy

Completed advanced training in campaign planning, data-driven marketing, performance analysis, and digital growth systems.

Wilfrid Laurier University logoWU

Wilfrid Laurier University

Bachelor of Arts, Communications & Business Management

Activities and societies: Guest Lecturer: ENTR200 – The Entrepreneurial Method (2018-2021)

Studied Communications and Business Management. Served as a Guest Lecturer for 'The Entrepreneurial Method' course from 2018-2021.

Tech stack

Software and tools used professionally

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Evan Pappas - Senior Manager, Digital Marketing & Communications Strategy - Perimeter Institute for Theoretical Physics | Himalayas