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Shariza Shaharudin

@sharizashaharudin

Account Director & growth strategist with 12+ yrs across integrated brand storytelling, MarTech, and digital ecosystems. Driving global scale.

Malaysia

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What I'm looking for

I'm looking for remote or global roles where I can lead AI-led digital growth, SEO/GEO, CRM, MarTech, and integrated strategy across regional consumer portfolios.

“We learn who we are in practice, not in theory.” — David Epstein

I am a digital growth strategist and account leader shaped by over a decade leading integrated brand campaigns, experiential production, MarTech ecosystems, and regional partnerships.

My career has evolved intentionally from the high-stakes execution of live, offline brand experiences to integrated brand storytelling, digital growth, and modern marketing intelligence. Along the way, I have directed multi-disciplinary teams across creative, tech, and performance disciplines, turning fragmented channels into unified, scalable growth solutions.

Today, my work bridges strategic leadership with emerging digital capabilities—including MarTech infrastructure, GEO, AI visibility, and content intelligence. As a generalist by design, my edge lies in systems thinking: seeing patterns across disparate functions, building trust across executive stakeholders, and translating strategic ambiguity into clear, flawless execution.

Based in Kuala Lumpur and open to global/remote roles across Growth Marketing, Strategic Partnerships, MarTech, and Commercial Leadership.

Core Focus & Capabilities:

Growth & Commercial Strategy: Market expansion, strategic partnerships, and multi-market program governance.
Integrated Brand Strategy: 360° campaign orchestration, brand storytelling, and experiential production.
Digital & MarTech Infrastructure: Content intelligence, GEO/AI brand visibility, CRM ecosystems, and full-funnel activation.

Experience

Work history, roles, and key accomplishments

Current

Digital Account Director

Current

Digitas, Publicis Groupe

Apr 2024 - Present (2 years 5 months)

Provides marketing team leadership and strategic direction across enterprise beauty, luxury, FMCG, insurance, and consumer portfolios. Directs cross-functional squads and regional stakeholders to translate business needs into scalable campaign ecosystems and delivery models.

Senior Account Manager

Lion & Lion Digital

May 2022 - Apr 2024 (1 year 11 months)

Managed integrated digital accounts across local and APAC client portfolios spanning FMCG, F&B, dairy, cereal, and beverage categories. Led cross-functional teams and directed regional production workstreams to ensure delivery quality and brand consistency.

Digital Account Management Client Servicing Campaign Planning Always On Content Strategy Reporting Production Coordination Cross functional Leadership Strategy Creative Social Media Content Production Account Servicing Regional Content Production Stakeholder Coordination Scope Management Performance Reviews Resource Planning Customer Relationship Management

Account Manager

Serious Media

Oct 2020 - May 2022 (1 year 7 months)

Managed client portfolios across Malaysia, Singapore, and wider APAC, leading remote campaign planning, digital content delivery, approvals, reporting, and stakeholder communication. Led digital and social strategy across healthcare, consumer, and corporate sectors, including regulated campaign environments.

Client Portfolio Management Campaign Planning Digital Content Delivery Approvals Reporting Stakeholder Communication Digital Strategy Social Strategy Healthcare Consumer Corporate Regulated Campaigns Rebranding Social Media Campaign Management Content Workstreams Brand Consistency Engagement Digital Presence

Senior Account Manager

Serious Media

Oct 2020 - May 2022 (1 year 7 months)

Promoted to Senior Account Manager in recognition of expanded client ownership, delivery leadership, and account management responsibilities.

Client Account Ownership Delivery leadership Account Management

Sales & Business Development Manager

SSAS Systems & Services

Jan 2018 - Oct 2020 (2 years 9 months)

Led business development and account relationship management for government-linked and public sector clients across high-compliance procurement environments. Managed tender coordination, proposal development, supplier alignment, pricing, documentation, and stakeholder follow-ups.

Business Development Account Relationship Management Government Clients Public Sector Procurement Tender Coordination Proposal Development Supplier Coordination Pricing Documentation Stakeholder Follow up Relationship Building

Account Manager

Contagious

Jul 2016 - Jan 2018 (1 year 6 months)

Managed corporate events, brand activations, client servicing, vendor coordination, production timelines, and on-ground execution across aviation, telecommunications, and consumer sectors. Oversaw project delivery from brief to execution.

On Ground Execution Aviation Telecommunications Consumer Project Delivery Brief Execution Teams External Vendors Client Approval Logistics Event Operations Corporate Events Brand Activation Client Servicing Vendor coordination Production Timelines

Account Executive

Fat Boys Records

Feb 2015 - Jul 2016 (1 year 5 months)

Supported roadshows, competitions, concerts, team-building programs, and large-scale brand activations across financial services, energy, and corporate sectors. Coordinated logistics, vendor follow-ups, client communication, production requirements, and on-ground execution.