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Douglas Emerson

@douglasemerson

Communications and public relations professional who shaped Halton Region’s digital transformation communications and led national health campaigns at The Arthritis Society.

Canada

Message

At Halton Region, I developed and delivered internal communications for a four-year Digital Transformation program, beginning with the move of 3,500 employees to Microsoft 365. I also produced communications for the Regional Chair and supported employee engagement on strategic priorities.

At The Arthritis Society, I developed national communications and public relations strategies, served as a media spokesperson, and led the cross-channel COVID-19 health communications strategy for high-risk Canadians. I also managed reputational risk and helped prepare patient and expert spokespeople.

At DIALOG, I supported the launch of a new national brand and led content development for public- and private-sector RFPs. As an independent consultant, I provided research, writing, brand strategy, and media training to corporate, government, and non-profit clients.

Experience

Work history, roles, and key accomplishments

Manager, Internal and Corporate Communications

Halton Region

Apr 2022 - Oct 2023 (1 year 6 months)

Developed and delivered the internal communications strategy for a 4-year Digital Transformation program digitizing 125 public-facing and 50 internal services. Partnered with the Office of the CAO to build employee buy-in for major strategic priorities and delivered hundreds of communications plans, products, and events.

Internal Communications Strategic Communications Change Communications Microsoft 365 Employee Engagement Speechwriting Media Relations

Manager, Communications & Health Promotion

The Arthritis Society

Nov 2012 - May 2020 (7 years 6 months)

Developed and executed national corporate communications and public relations strategies for internal and external stakeholders. Grew positive brand profile by securing interviews with major media outlets and led the cross-channel COVID-19 health communications strategy.

Public Relations Media Relations Crisis Communications Strategic Communications Content Development Social Media Stakeholder Engagement COVID Communications

Independent Communications Consultant

Self-Employed

Jan 2007 - Nov 2012 (5 years 10 months)

Provided research, writing, brand strategy, media training, and related services to corporate, government, and non-profit clients.

Research Writing Brand Strategy Media Training Consulting

Manager, Communications

DIALOG

Jan 2010 - Nov 2011 (1 year 10 months)

Launched DIALOG as a new national brand merging four studios and companies. Led content development for 30+ RFPs, securing contracts for more than $50 million of construction, and wrote a recurring on-air column for CBC Radio.

Brand Strategy RFP Writing Media Relations Content Development Marketing Communications Public Relations