Open to opportunities

Shanu Mandal

@shanumandal

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Senior Paid Media Manager who drives full-funnel growth with paid, organic, and marketplace marketing.

India

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What I'm looking for

I’m looking for a growth-minded role where I can own paid + organic + marketplace performance, manage meaningful budgets, and turn product positioning into measurable acquisition and revenue—working closely with cross-functional teams.

I’m a results-driven Senior Paid Media and Product Marketing professional with 9+ years of end-to-end performance and growth marketing experience across Google Ads, Meta Ads, LinkedIn Ads, DV360, Bing, TikTok, Snapchat, and Reddit. I translate product positioning into measurable acquisition and revenue outcomes across paid, organic, and marketplace channels.

Most recently, I’ve been managing full-funnel lead generation for Dubai real estate as a Sr. Paid Media Manager (Google Ads & Meta Ads), with $100,000+ monthly budgets. I design campaign structures, build audience segmentation to improve lead quality, and ensure error-free setup with UTM tagging, pixel verification, and conversion event confirmation.

Previously at Jellyfish, I managed $1.2M+ annual budgets for global enterprise clients across DV360, Meta, Google Ads (including P-Max), and YouTube. I led pre-launch QA, daily performance reviews, pacing control, and client reporting—while mentoring new joiners to improve ramp-up time and execution quality.

I also bring marketplace and app growth hands-on experience from Web Cloud Technology, including Amazon Seller Central and Flipkart Seller Hub management, plus App Store Optimisation and Play Store launch support. I’ve scaled e-commerce marketplace sales by 20% over 2 months and delivered 1,000+ mobile app downloads in 2 months on a lean ad budget.

Experience

Work history, roles, and key accomplishments

Current

Sr. Paid Media Manager

Current

Whitewill

Oct 2025 - Present (9 months)

Managed $100K+/month across Google Ads and Meta Ads for Dubai real estate lead generation, targeting HNI buyers, NRI investors, and first-time homebuyers. Owned end-to-end campaign setup, budget pacing, KPI tracking, and weekly/monthly reporting with CRM/lead-flow integration.

Google Ads Meta Ads Lead Generation Audience Segmentation CRM Integration Conversion Tracking KPI Tracking Performance Optimization Reporting

Sr. Paid Search Manager

Jellyfish

Jan 2025 - Sep 2025 (8 months)

Planned and executed paid media strategies across DV360, Meta Ads, Google Ads, and YouTube, managing $1.2M+ annual budgets for enterprise clients. Conducted pre-launch QA/tracking checks, monitored pacing and performance, and delivered client updates and recommendations.

DV360 Meta Ads Facebook Ads Instagram Ads Google Ads YouTube Ads Tracking Setup Client Reporting Performance Monitoring

Chief Marketing Manager

Web Cloud Technology

Feb 2020 - Dec 2024 (4 years 10 months)

Managed Meta and Google Ads account setup and full-funnel campaign execution, including Meta Conversions API (CAPI) and conversion tracking. Led e-commerce marketplace growth on Amazon and Flipkart, ran mobile app go-to-market/Play Store launch with ASO and paid acquisition, executed SEO, and reported performance using Power BI with lead tracking via Salesforce CRM.

Sr. Digital Marketing Manager

M Jewellry

Mar 2019 - Feb 2020 (11 months)

Planned and executed high-conversion PPC strategies across Google Ads, Meta Ads, and Bing Ads for B2B gold jewellery, driving a monthly sales pipeline of ₹50L–₹1Cr. Optimized CTR, CPL, and conversion rates and nurtured leads via calls, emails, and follow-ups.

Google Ads Meta Ads Bing Ads PPC CTR Optimization Conversion Rate Optimization Lead Nurturing Sales Pipeline Management

Digital Marketing Specialist

WT Technology

Sep 2018 - Mar 2019 (6 months)

Executed SEO (on-page/off-page), SMO, PPC using Google Ads, and Meta Ads for IT services clients. Led lead generation via content marketing and email campaigns, using Google Analytics to analyze performance and adjust strategies against KPI targets.

Off Page Google Ads Meta Ads Content Marketing Email Campaigns Lead Generation Google Analytics

Operations Manager

Bhushan Steel Ltd

Aug 2016 - Aug 2018 (2 years)

Managed digital operations for steel sheet production and led a team of 8–10 professionals across cross-functional departments. Optimized digital workflows to improve productivity, reduce operational costs, and maintain quality standards, and received an Employee of the Month award (Jan 2017).

Digitizing Operations Team Leadership Workflow Optimization Productivity Improvement