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@shannonsmith2
Senior paid social manager specializing in data-driven digital marketing and team leadership.
United StatesI am a senior digital marketer with proven success designing, implementing, and optimizing paid social and digital campaigns across Meta and Google platforms. I bring strong analytical skills, experience leading cross-functional teams and freelancers, and a track record of improving KPIs through data-driven strategies and disciplined budget management.
My background includes paid social management at agency groups, senior digital marketing responsibilities in e-commerce and lead generation, and hands-on content and CRM integration experience. I prioritize clear communication with clients and teams, continuous learning, and building scalable processes that deliver measurable business results.
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Work history, roles, and key accomplishments
Third Street Digital
Planned, designed, implemented, and monitored social media marketing strategies, recruited and supervised creative talent, and tracked KPIs to optimize campaign performance and reporting.
Omnicom Digital Media
Apr 2022 - Apr 2024 (2 years)
Formulated long-term paid social execution plans, managed forecasting, budgeting and pacing, and established KPIs and analytics to drive client performance improvements.
Logical Position
Apr 2021 - Apr 2022 (1 year)
Conducted data-driven consultative meetings on Google Ads, SEO, and Meta Ads, analyzed accounts for improvement, and integrated CRM and channel data for campaign optimization.
Mississippi Aquarium
Jun 2019 - Apr 2021 (1 year 10 months)
Directed social media initiatives, managed events and speaking engagements, and oversaw animal care staff to ensure welfare per AZA regulations while supporting marketing efforts.
Degrees, certifications, and relevant coursework
BUBachelor of Arts, Psychology
2011 - 2015
Completed a Bachelor of Arts in Psychology with coursework and activities supporting social media and marketing applications.
Software and tools used professionally
United StatesYou can contact Shannon and 90k+ other talented remote workers on Himalayas.
Message Shannon
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