Open to opportunities

Shannon Smith

@shannonsmith2

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Senior paid social manager specializing in data-driven digital marketing and team leadership.

United States

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What I'm looking for

I seek a data-driven marketing role where I can lead paid social and performance campaigns, mentor teams, and scale measurable ROI in a collaborative, growth-focused company.

I am a senior digital marketer with proven success designing, implementing, and optimizing paid social and digital campaigns across Meta and Google platforms. I bring strong analytical skills, experience leading cross-functional teams and freelancers, and a track record of improving KPIs through data-driven strategies and disciplined budget management.

My background includes paid social management at agency groups, senior digital marketing responsibilities in e-commerce and lead generation, and hands-on content and CRM integration experience. I prioritize clear communication with clients and teams, continuous learning, and building scalable processes that deliver measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Manager

Current

Third Street Digital

Planned, designed, implemented, and monitored social media marketing strategies, recruited and supervised creative talent, and tracked KPIs to optimize campaign performance and reporting.

Paid Social Social Media Strategy KPI Tracking Campaign Optimization Team Management Reporting Budgeting

Paid Social Manager

Omnicom Digital Media

Apr 2022 - Apr 2024 (2 years)

Formulated long-term paid social execution plans, managed forecasting, budgeting and pacing, and established KPIs and analytics to drive client performance improvements.

Paid Social Forecasting Budgeting KPI Tracking Marketing Analytics Team Leadership

Senior Digital Marketing Specialist

Logical Position

Apr 2021 - Apr 2022 (1 year)

Conducted data-driven consultative meetings on Google Ads, SEO, and Meta Ads, analyzed accounts for improvement, and integrated CRM and channel data for campaign optimization.

Google Ads SEO Meta Ads Competitor Analysis CRM Market Research Consultative Selling Campaign Optimization

Animal Manager & Marketing Assistant

Mississippi Aquarium

Jun 2019 - Apr 2021 (1 year 10 months)

Directed social media initiatives, managed events and speaking engagements, and oversaw animal care staff to ensure welfare per AZA regulations while supporting marketing efforts.