I'm looking for fully remote roles in media, public relations, communications or social media strategy — ideally leading multi-market or multi-brand content programs, not managing a single channel. I'm not open to relocation, but I'm flexible on which region or company headquarters a role is based in, as long as the work is remote.
Open to opportunities
Shannon Hall
@shannonhall
Social & content strategist blending audience insight, SEO and storytelling to grow video-first audiences across the South.
United StatesWhat I'm looking for
I lead social and content strategy across four states — Tennessee, Mississippi, North Carolina and South Carolina — turning raw analytics into playbooks that grow engaged, loyal audiences. From January to July 2026, tier 1 sites under my strategy increased video posting 79%, generating 27M+ combined video views across TikTok, Instagram and YouTube; one site restarted a TikTok and grew it to 15K followers in a year.
Over eight years, I've built the training programs, workflows and one-sheets that took our teams from ad hoc posting to a repeatable system — coaching producers and editors on everything from election-cycle promotion to video production standards.
My focus has never been one-off wins; it's building processes that keep working after I hand them off, which is why the same playbooks now run across four states and multiple brands. I led the shift to video-first Instagram strategy in Nashville, Memphis and Knoxville, and drove cross-brand initiatives that sharpened content focus and strengthened local brand identity across Tennessee.
Experience
Work history, roles, and key accomplishments
Current
Audience Digital Manager
USA TODAY Network
Nov 2024 - Present (1 year 11 months)
Supervise regional audience team across multiple newsrooms, setting strategic priorities and evaluating staff performance. Established brand standards for social platforms and coaching protocols to ensure consistent visual identity and messaging.
Developed and executed social media content strategy, increasing Instagram reach by 191% and engagement by 213% through strategic content curation and scheduling. Coordinated story selection and promotional messaging with editorial leadership to highlight community-focused content and organizational initiatives.
Education
Degrees, certifications, and relevant coursework
University of Southern Indiana
Bachelor of Arts, Journalism
Bachelor of Arts in Journalism from the University of Southern Indiana.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
United StatesAuthorized to work in
Salary expectations
70k-150k USD
Social media
Job categories
Interested in hiring Shannon?
You can contact Shannon and 90k+ other talented remote workers on Himalayas.
Message ShannonGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
