I've led audience growth and digital promotion across USA TODAY Network newsrooms, building social strategies that connect community-focused journalism with larger audiences. As Audience Digital Manager for the South Region, I supervise a regional audience team, set strategic priorities, establish social brand standards, and align editorial, design, and distribution teams.
Previously, I increased Instagram reach by 191% and engagement by 213% through strategic content curation and scheduling. I also designed promotional campaigns for investigative journalism that generated more than 200 new subscribers per campaign.
