Open to opportunities

Vonetta Logan

@vonettalogan

Content writer with 16+ years in journalism and content marketing, creating data-driven stories for fintech and technology brands.

United States

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What I'm looking for

I’m looking for a role where I can craft data-driven content across social and video, collaborate with marketing teams, and grow brand storytelling through measurable performance—especially in fintech or technology brands.

I’m a content writer with 16+ years of experience in journalism and content marketing for fintech and technology brands. I write and edit across multiple channels, using data-driven decision making to create compelling stories that perform.

At IG GROUP, I grew Instagram engagement from 1.1% to 5.4% within 12 months by implementing a data-driven content strategy across Reels, carousels, and story sequences. I also drove 1M+ TikTok impressions through influencer partnerships and generated 4M+ impressions on X/Twitter by analyzing trends and using an algorithm-informed posting cadence.

I’ve led multi-platform content calendars across six social channels, produced short-form video from concept to publication, and supported high-quality content through proofreading, editing, and creative direction. I’m also experienced in social media crisis response, maintaining customer satisfaction with a 15-minute average reply time during platform downtime.

Experience

Work history, roles, and key accomplishments

Social Media & On-Air Specialist

IG Group

Sep 2020 - Jun 2026 (5 years 9 months)

Increased Instagram engagement from 1.1% to 5.4% in 12 months by implementing a data-driven content strategy across Reels, carousels, and story sequences. Produced short-form video content, grew X/Twitter to 4M+ impressions, drove 1M+ TikTok impressions through influencer partnerships, managed a multi-platform content calendar across 6 channels, and led crisis response with a 15-minute average rep

Social Media Content Marketing Data Driven Decision Making Content Strategy Short Form Video Production On Camera Presentation Video Editing Trend Analysis Posting Cadence Optimization Crisis Response Influencer Partnerships

On-Air Content Marketing Specialist

IG Group

Nov 2010 - Sep 2020 (9 years 10 months)

Researched and wrote 25+ in-depth feature articles for Luckbox, improving monthly unique pageviews by 15% through targeted SEO. Created interview and how-to guide content to communicate the brand story, produced live event content to drive engagement, and supported quality through proofreading, editing, and creative direction.