ZT

Open to opportunities

Zia Thompson

@ziathompson

I grow newsroom audiences through data-driven social, SEO, and content distribution strategies.

What I'm looking for

I'm looking to lead data-driven audience and content distribution strategies that grow engagement, elevate journalism, and connect reporting with audiences across platforms.

I am passionate about sharing stories and creating content that inspires action and connects people to one another.

Experience

Work history, roles, and key accomplishments

BN

Current

Audience Development Editor

Current

Aug 2023 - Present (3 years 1 month)

Collaborates across a global newsroom to develop and implement custom content distribution strategies, optimizing reach across digital and social platforms. Optimizes web/SEO headlines and publishes 50+ stories daily on Bloomberg.com.

Social Media Strategy SEO Content Distribution Audience Engagement Analytics Paid Social Campaigns Instagram Facebook TikTok Bluesky Reddit WhatsApp LinkedIn Meta

Education

Degrees, certifications, and relevant coursework

HU

Howard University

Bachelor of Arts, English Language and Linguistics

Bachelor of Arts in English Language and Linguistics from Howard University.

Tech stack

Software and tools used professionally

WhatsApp

Canva

X++

Availability

Open to opportunities

Location

United States

Authorized to work in

Portfolio

ziathompson.my.canva.site

Social media

Job categories

Audience Development Manager Audience Development Manager Social Media Editor Digital Media Strategist Content Strategist Community Manager SEO Editor Paid Media Strategist Audience Development Lead Audience Growth Strategist Editorial Development Audience Strategy Consultant

Interested in hiring Zia?

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