SNshamshuddin nadaf
@shamshuddinnadaf
Experienced product development and category management professional.
IndiaWhat I'm looking for
With over 8 years of experience in product development, category management, and business strategy, I have successfully led initiatives across various industries including Food, Retail, Automotive, FMCG, and Logistics. My tenure at ElasticRun has been marked by the establishment of a profitable vertical that generated over INR 5 crore in monthly revenue, showcasing my ability to drive growth and lead teams effectively.
At ElasticRun, I spearheaded the launch of the Private Label sector, developing unique SKUs and conducting market surveys to align product specifications with retailer preferences. My strategic partnerships with manufacturers and focus on quality assurance have been pivotal in achieving significant revenue growth and market penetration. I am passionate about leveraging analytics and innovative marketing strategies to enhance brand visibility and consumer engagement.
Experience
Work history, roles, and key accomplishments
Senior Executive Category (Private Label)
ElasticRun
Jul 2023 - Present (2 years 1 month)
Led the launch of private label products, identifying market opportunities and developing unique SKUs across various categories. Conducted thorough market surveys to tailor product specifications to retailer preferences, ensuring optimal shelf placement and consumer appeal.
Senior Executive (General Merchandise)
ElasticRun
May 2021 - Present (4 years 3 months)
Accountable for 10% of the firm's bottom line by introducing General Merchandise category and leading an offline sales team across different demography in pan India. Increased profitability by 20-25% by driving Rural, Rurban, and Urban expansion, the first foray of ElasticRun into the all-tier markets.
Territory Sales In Charge
GRB Dairy Foods Pvt Ltd
Jan 2018 - Present (7 years 7 months)
Managed sales division primary and secondary implementations, schemes, and market operations. Achieved consistent month-on-month sales growth and effective distributor management.
Territory Sales In Charge
Maiyas Food and Beverages Foods Pvt Ltd
Jan 2016 - Present (9 years 7 months)
Managed sales division primary and secondary schemes operating in the market. Focused on achieving month-on-month sales growth and effective distributor management.
Operation Store In Charge
Venkateshwara Hatcheries Pvt Ltd
Jan 2015 - Present (10 years 7 months)
Maintained inventory and managed purchase and sales operations. Oversaw production operations within the store.
Education
Degrees, certifications, and relevant coursework
GFC Raj Nagar Hubli
Bachelor of Business Administration, Business Administration
2012 - 2015
Grade: First Class
Activities and societies: Represented college cricket team at the university level.
Completed a Bachelor of Business Administration at GFC Raj Nagar Hubli, Karnataka, affiliated with Dharwad University. Achieved First Class honors in the program. Represented the college cricket team at the university level.
Availability
Location
IndiaAuthorized to work in
Job categories
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