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Anand Vardhan

@anandvardhan

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Social Media Manager driving engagement, paid growth, and lead generation through analytics.

India

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What I'm looking for

I seek a role where I can scale paid and organic social campaigns, use analytics to drive ROI, collaborate cross-functionally, and grow into a senior performance marketing role.

I am a Social Media Manager with 21 months of hands-on experience in account handling, paid ads, lead generation, conversions, and analytics-driven reporting. I specialize in building and executing social strategies across Facebook, Instagram, and Pinterest to grow engagement and ROI.

At Mastroke, I developed and implemented social strategies, managed paid advertising campaigns focused on targeting and conversions, and enhanced audience segmentation. I created engaging visual content using Canva to boost interaction and executed SMO tasks such as scheduling, hashtag planning, and performance tracking. For one Pinterest client, I successfully increased monthly views from 900K to 5M, and for a Meta Ads client, I consistently delivered an average 300x ROAS per month.

At Logelite, I supported KPI measurement and reporting, assisted in both on-page and off-page SEO, conducted competitor analysis and keyword research, and gained hands-on experience in SEM, landing page optimization, and A/B testing to improve organic traffic and conversion accuracy.

I bring a data-informed approach to social media marketing, focusing on measurable outcomes and continuous improvement. My collaborative mindset and strong analytical skills help scale campaigns effectively across paid and organic channels.

Experience

Work history, roles, and key accomplishments

Social Media Executive

Mastroke

Nov 2023 - Aug 2025 (1 year 9 months)

Here’s a concise version under **400 characters**:

**Managed multiple client social media accounts and ad campaigns, handling content, strategy, and optimization to grow followers, reach, and conversions. Monitored performance, prepared reports, and provided insights to improve results across platforms.**

Social Media Social Media Management Social Media Marketing Social Media Strategy Social Strategy Ads Manager Ads Reporting Facebook Ads Facebook Ads Manager Facebook Advertising Instagram Content Strategy

Social Media Manager

Mastroke

Nov 2023 - Aug 2025 (1 year 9 months)

Developed and executed social strategies across Facebook, Instagram and Pinterest, managed paid social campaigns to improve targeting and conversions, and created visual content in Canva that increased engagement. Tracked conversions and optimized campaigns, and produced analytics-driven reports to measure KPI performance.

Social Media Strategy Paid Social Audience Targeting Content Creation Canva Social Analytics Conversion Tracking Campaign Optimization

Social Media Marketing Specialist

Logelite

Aug 2023 - Nov 2023 (3 months)

Supported social and SEO initiatives including paid ads, lead generation, landing page optimization and A/B testing; assisted with on-page/off-page SEO, keyword research and competitor benchmarking to improve organic traffic. Measured KPIs and contributed to conversion tracking and reporting.