Shakeela Fatima

Product designer across Emcredit's consumer fintech portfolio, owning end-to-end design of emPay, a PCI DSS-compliant UAE payments app. Built registration around UAE PASS for instant identity verification and cut the international remittance journey from 10 steps to 7.

Designed websites and apps for 20+ online gaming platforms, including payment screens, wallets, deposits, withdrawals, and KYC verification steps. Used Microsoft Clarity heatmaps and session recordings to identify drop-offs and collaborated with the Head of Technology to prioritize fixes.

Designed landing pages, ad creatives, and emails for US brands in fashion, beauty, food, and lifestyle. Ran campaigns in Klaviyo end to end, from design to scheduling and send.

Designed the mobile app's guided photo-capture flow for an AI-powered product photography platform, and created screens for AI background replacement and image editing. Also handled the company website and new in-app features in Figma.

Took 6 consumer apps from concept to live release as the only designer, including Mek SOS and Mek Park. Did everything in Adobe XD: user flows, wireframes, final UI and developer handoff.

Designed a customer app and a shop-partner app for a hyperlocal community and delivery startup, including a community feed, Aadhaar-based KYC onboarding, and a store-credit feature. Both apps went from concept to App Store launch.

Bachelor of Design in Product Design from Lovely Professional University, completed from 2017 to 2021.