Anas Haroon
@anasharoon
I am a product designer in fintech and B2C SaaS driving user growth and revenue.
United Arab EmiratesWhat I'm looking for
I am a product designer with 4+ years of experience building web and mobile experiences for fintech and B2C SaaS. I focus on research-driven UX, high-craft UI, and scalable design systems that improve adoption and drive revenue.
At my current role I redesigned top-up, insurance, and wage-access flows, generating AED 2M+ in revenue uplift and improving funnel completion by 14%. I built and maintained a Figma design system adopted by five squads, cutting delivery time by roughly 30%.
I partner closely with product managers, engineers, and analysts to launch features quickly while maintaining polish; I use usability testing and analytics tools like UXCam and Amplitude to iterate. I’ve led KYC and subscription flow revamps that reduced churn and introduced scalable patterns across mobile and web.
I champion design quality through QA, accessibility standards, and measurable outcomes. I also freelance, delivering dashboards, modular UIs, and high-fidelity prototypes, with a strong track record of improving retention and reducing visual QA rework.
Experience
Work history, roles, and key accomplishments
EDRedesigned top-up, insurance, and wage-access flows, driving AED 2M+ revenue uplift and improving funnel completion by 14%. Built a Figma design system adopted by 5 squads, cutting delivery time by 30% and launching 15+ features to reduce deactivations by 2.4K+.
UX/UI Designer
Various Clients
Mar 2018 - Present (7 years 5 months)
Delivered dashboards and modular UIs for SaaS and fintech startups, improving retention in a gamified app by 40% and building reusable design systems and high-fidelity prototypes. Executed projects using Figma, Framer, and component-driven approaches.
EDSimplified onboarding and KYC, reducing drop-offs by 18% and boosting active users by 30%. Supported 25+ features across mobile/web and cut visual bugs by 40% across two major releases through QA and UI audits.
EDPrototyped mobile money transfer and onboarding flows later adopted in production and designed B2B client portals. Audited 30+ screens, reducing visual QA rework by 15%.
Education
Degrees, certifications, and relevant coursework
MDMiddlesex University Dubai
Bachelor of Science, Information Technology
Completed a Bachelor of Science in Information Technology at Middlesex University Dubai, graduating in 2019.
Availability
Location
United Arab EmiratesAuthorized to work in
Job categories
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