Anas Haroon

I am a product designer with 4+ years of experience building web and mobile experiences for fintech and B2C SaaS. I focus on research-driven UX, high-craft UI, and scalable design systems that improve adoption and drive revenue.

At my current role I redesigned top-up, insurance, and wage-access flows, generating AED 2M+ in revenue uplift and improving funnel completion by 14%. I built and maintained a Figma design system adopted by five squads, cutting delivery time by roughly 30%.

I partner closely with product managers, engineers, and analysts to launch features quickly while maintaining polish; I use usability testing and analytics tools like UXCam and Amplitude to iterate. I’ve led KYC and subscription flow revamps that reduced churn and introduced scalable patterns across mobile and web.

I champion design quality through QA, accessibility standards, and measurable outcomes. I also freelance, delivering dashboards, modular UIs, and high-fidelity prototypes, with a strong track record of improving retention and reducing visual QA rework.