Open to opportunities

Linden Dance

@lindendance

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Strategic product design leader combining systems thinking, product strategy, and brand.

United Arab Emirates

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What I'm looking for

I’m looking for senior product design roles where I can lead design systems, scale UX across products, mentor teams, and deliver measurable product impact.

I am a strategic product design leader with almost 20 years' experience delivering impact across apps, fintech, and enterprise platforms in London and the UAE.

At Careem I led the end-to-end redesign of Careem Pay, partnering with product, data, and engineering to drive a 45% uplift in KYC conversion, 30% growth in online payments, and an 80% uplift in repayments.

I have led design systems, visual and interaction direction, and squads of product designers—defining information architecture, co-creating roadmaps, and improving documentation to increase consistency and adoption.

My background includes senior roles across global organisations and agencies where I delivered high-fidelity UI toolkits, motion-rich campaigns, and end-to-end design solutions while mentoring teams and aligning cross-functional stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Principal Product Designer

Current

Careem

Sep 2022 - Present (3 years)

Led end-to-end redesign of Careem Pay covering onboarding, P2P, global transfers and core payments, delivering a 45% uplift in KYC conversion, 30% growth in online payments and 80% uplift in repayments. Expanded remit to lead Design Systems, unifying visual and interaction direction across the Super App and mentoring product designers.

Product & Design Design Systems UX Strategy Interaction Design Figma Prototyping

Vice President, Product Design

JPMorgan

Aug 2021 - Sep 2022 (1 year 1 month)

Defined information architecture and product design strategy for an internal SaaS platform, co-created roadmaps, built a scalable design system, and redesigned documentation to improve adoption and comprehension across teams.

Product & Design Design Systems Information Architecture Documentation Stakeholder Management Team Leadership Motion Design

Lead Product Designer

Careem

Feb 2021 - Aug 2021 (6 months)

Led creative vision and interaction language for the next-generation Careem Super App, facilitated senior vision workshops, and delivered a high-fidelity UI toolkit to accelerate testing and cross-functional alignment.

Product & Design Visual Design Interaction Design Workshop Facilitation Prototyping Cross Functional Collaboration

Independent Consultant

May 2012 - Feb 2021 (8 years 9 months)

Delivered end-to-end design solutions for agencies and clients including Ogilvy, Saatchi & Saatchi, MRM, Close Brothers and Fremantle, managing stakeholder relationships, timelines and budgets from discovery to delivery.

Product & Design Client Management Stakeholder Management Prototyping Visual Design UX Research Project Management

Senior Digital Designer

Elvis London

Aug 2009 - May 2012 (2 years 9 months)

Led redesign of Honda’s European website and produced high-impact digital campaigns for brands such as Virgin and Sky, mentoring junior designers and driving brand-led execution.

Digital Design Brand Design Mentoring Motion Design HTML CSS Cross Functional Collaboration

Digital Designer

Substance Global

May 2007 - Jul 2009 (2 years 2 months)

Designed and built motion-rich Flash sites, animated banners and rich media ads for clients including Fox, Universal and MGM, delivering high-performing creative with hands-on coding and animation.

Motion Design Rich Media Flash Animation Visual Design