At Landmark Group, I design checkout and the Shukran Pay wallet across six brands and six GCC markets. I cut checkout completion time for returning users by 50% by removing the shipping step, validated through a Monetate A/B test.
I redesigned the Shukran Pay wallet with expiry alerts, balance breakdowns, transaction history, and credit note redemption. I also designed payment experiences for BNPL and local schemes, plus recovery flows for payment failures and out-of-stock items.
Before Landmark Group, I designed onboarding for shop owners at PayNearby Technologies, moderated usability tests, and maintained the internal style guide. My earlier experience includes marketing, client-data analysis, and supporting and developing Oracle POS applications in Java and PL/SQL at Infosys.
