At Chlorophyll Brand & Communications Consultancy, I led product and digital experience design across 14+ websites and platforms, including BMW TechWorks. I built 3 design systems with 2,000+ multilingual screens and 100+ reusable components, reducing QA and design handoff time by 40%.
At Elite Capital Mortgage Consultants, I led a website and brand identity redesign with English-to-Arabic localization, contributing to 88% growth in website traffic and 444.8% growth in reach. At Aspora, I led design for money and gold exchange products from concept toward launch-ready MVPs.

