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Farhan Razak

@farhanrazak

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Strategic Design & Product Innovation Leader with 14 years of experience.

United Arab Emirates

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What I'm looking for

I am looking for a role that fosters innovation and allows me to lead transformative design initiatives while collaborating with cross-functional teams.

I am a strategic Design & Product Innovation Leader with over 14 years of experience in driving world-class digital experiences and scaling design teams. My journey has been marked by a proven track record of leading multi-disciplinary teams and delivering innovative solutions that align business and product strategies for growth.

At Majid Al Futtaim, I spearheaded the design and strategy for the pioneering voice-enabled super app, iamai, successfully scaling the design team from 1 to 14 designers. My role involved integrating core features into Carrefour & SHARE, positioning the company as a progressive tech innovator. I am passionate about fostering design excellence and creating user experiences that fuel business success.

Throughout my career, I have influenced company-wide digital transformation efforts and collaborated with C-level stakeholders to define strategic roadmaps. My experience spans various high-growth companies, where I have consistently driven innovation and enhanced user engagement through strategic design leadership.

Experience

Work history, roles, and key accomplishments

Current

Director of Product Design

Current

Majid Al Futtaim

Jun 2021 - Present (4 years)

Led design and strategy for iamai, a pioneering voice-enabled super app, scaling the team from 1 to 14 designers. Influenced company-wide digital transformation efforts and collaborated with C-level stakeholders to define strategic roadmaps.

Design Leadership Product Strategy Business Alignment Digital Transformation Scaling Teams Voice Cross Functional Collaboration User Experience Design Roadmapping

Product Design Manager

Revolut

Nov 2019 - Jun 2021 (1 year 7 months)

Managed a team of designers across Credit Card, Loan, and Travel departments, aligning UX with compliance and business goals. Introduced new financial experiences, enhancing peer-to-peer transactions and simplifying shared expenses.

Team Management UX Design Financial Products Compliance Design Strategy

Product Design Lead

Careem

Jun 2017 - Jul 2019 (2 years 1 month)

Designed the primary ride-hailing booking flow and introduced innovative features like tipping and loyalty programs, significantly boosting user engagement and retention.

User Experience Design Innovative Features User Engagement Design Strategy Customer Retention User Centric Design

Design Head

Crowdfire

Sep 2014 - May 2017 (2 years 8 months)

Built and led a design team across iOS, Android, and Web, enhancing Crowdfire 2.0 and driving user engagement and growth through collaboration with engineering and product teams.

Team Leadership Mobile Design Web Design User Engagement Collaboration Growth Strategy Team Building

Design Lead

Freelance & Side Projects

Nov 2010 - Jul 2014 (3 years 8 months)

Led design for various projects including Evruz, Voxelai, and Sherbit, focusing on innovative solutions in luxury goods, AI-based platforms, and health data visualization.

Freelance Design Product Innovation User Experience Data Visualization Project Management Creative Direction