At Alkaram Studio, I lead creative direction for campaigns across Ready-to-Wear, Unstitched, Fragrances, and Accessories. I define the annual marketing strategy and align brand storytelling with commercial objectives.
I also shape campaign concepts and execution across digital and retail platforms, while driving a consistent visual identity across consumer touchpoints.
Previously, as Brand Manager – Ready to Wear & Home at Alkaram Studio, I owned category P&L and growth strategy. I led product development from concept to launch and used consumer insights to strengthen positioning and sell-through.
As Assistant Brand Manager at Alkaram Studio, I delivered 70% year-over-year growth in the Pret category, increasing its contribution from 12% to 25%. I also led Outerwear product development, executed a TVC campaign, and managed the Alkaram x Maybelline NY partnership.
