Looking for a job

Nayab Malik

@nayabmalik

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I build brand narratives, campaigns, and launches for leading local and international brands

Pakistan

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What I'm looking for

I'm looking to build distinctive brands through creative storytelling, strategic campaign planning, research, and content ideation for ambitious local or international businesses.

I’ve led creative ideation, strategy, and campaign planning for Samsung Pakistan, PepsiCo, Mountain Dew, Fauji Foods, Peugeot, Kia Motors, and other major brands. My work spans nationwide TVCs, digital campaigns, pitch decks, creative direction, and locally translating global creative platforms.

Now, as a Brand and Strategy Consultant, I build brands from research and conception through launch, including SAMAAJ’s European-market entry. I also lead brand strategy, fashion marketing, influencer and PR efforts, and cross-functional creative teams.

Experience

Work history, roles, and key accomplishments

Current

Brand and Strategy Consultant

Current

Askari X

Jan 2026 - Present (8 months)

Craft brand narratives from scratch, from market research to conception and launch, and consult on brand campaigns with established brands.

Brand Strategy Creative Strategy Campaign Planning Market Research

Creative and Strategic Marketing Head

Maria B

Jun 2025 - Nov 2025 (5 months)

Lead strategy and creative marketing for M Basics, oversee multiple departments, and craft brand vision including digital and on-ground communications.

Marketing Strategy Creative Direction Visual Merchandising Campaign Management KPI Tracking

Creative Director

Adcom Leo Burnett

Aug 2023 - Aug 2025 (2 years)

Lead creative ideation, strategy, and campaign planning for Samsung Pakistan and other international and local brands.

Creative Direction Campaign Planning Digital Strategy Team Leadership

Associate Creative Director

Grey Density

Jan 2022 - Jul 2023 (1 year 6 months)

Lead creative content and digital strategy for PepsiCo beverage portfolio and other international brands.

Creative Direction Digital Strategy Content Strategy Team Leadership

Senior Creative Manager

Grey Density

Jan 2020 - Dec 2022 (2 years 11 months)

Brainstorm ideas for nationwide brand campaigns across a diverse portfolio and provide ideation and visual direction for digital content.

Ideation Visual Direction Digital Content Team Leadership

Creative Manager

Grey Density

Jan 2017 - Dec 2020 (3 years 11 months)

Brainstorm ideas for nationwide brand campaigns and provide ideation and visual direction for digital content.

Ideation Visual Direction Digital Content Team Leadership

Writing Counsellor

Northwestern University

Jun 2014 - Oct 2017 (3 years 4 months)

Proofread, re-wrote, re-worked and copy-edited students' essays across disciplines and consulted on written applications for academic programmes.

Editing Proofreading Copy Editing Academic Writing Consultation

Communications Assistant

Blue Rubicon

Feb 2016 - Apr 2016 (2 months)

Gave ideas, attended workshops, pitched to Heathrow Airport and set up a real-estate client's digital presence in Victoria.

Pitching Digital Presence

Peer Tutor/CopyEditor

Northwestern University

Jan 2014 - Dec 2015 (1 year 11 months)

Worked with students to edit, improve and structure their essays across disciplines, checking for citation and plagiarism.

Editing Proofreading Citation Checking Tutoring

Communications Assistant

Chicago House and Social Service Agency

Jul 2015 - Aug 2015 (1 month)

Collaborated with Development team to produce marketing campaign for client Soul Food Mafia and organized, edited and published company's 2014 Annual Report.

Marketing Editing Publishing Collaboration

Education

Degrees, certifications, and relevant coursework

Northwestern University in Qatar

Bachelor of Science, Journalism

2013 - 2017

Activities and societies: Dean's List (Fall/Spring 2013-17), Dean's Highest Honors 2017, Leadership roles including Dew Tour for Mountain Dew in LA, USA, Global Media Experience Trip to Dubai and New York City, NACURH Conference in Wisconsin, USA, Service Learning Trip to Beijing, China, LeadShape January '14 Participant, NU-Q National Student Association, NU-Q Student Ambassador.

Bachelor of Science in Journalism with a minor in Strategic Communications from Northwestern University in Qatar, 2013-2017.