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Shahrukh Rao

@shahrukhrao

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Finance Lead with expertise in accounting and strategic decision-making.

Pakistan

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What I'm looking for

I seek a dynamic role that fosters growth, encourages innovation, and values teamwork.

I am a seasoned finance professional with a strong background in accounting and financial analysis. Currently, I serve as a Finance Lead at Ppearl, where I manage the accounting and finance functions, ensuring compliance and accuracy in financial transactions. My role involves preparing financial statements and conducting detailed cost analysis to support strategic decision-making.

Previously, I held various managerial positions, including Procurement Manager at Vista Apparel and Sales Manager at Pepsi and House of Habib. My experience spans across diverse sectors, where I have successfully led teams, optimized resource allocation, and achieved significant cost reductions. I am passionate about leveraging my skills to drive business growth and enhance operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Finance Lead

Current

Ppearl

Apr 2025 - Present (4 months)

Reported directly to CEO, handling end-to-end bookkeeping, ensuring accuracy in all financial transactions and compliance with local regulations. Led budgeting and forecasting cycles, supporting FP&A by analyzing trends and aligning financial plans with business growth.

Financial Planning Analysis Bookkeeping Financial Statements Budgeting Forecasting Resource Allocation

Procurement Manager

Vista Apparel

Aug 2021 - Mar 2025 (3 years 7 months)

Retained strong relationships with existing suppliers, securing competitive rates through effective negotiation. Prepared the necessary documentation for import and export activities and regularly negotiated favorable terms with freight forwarders and banks, leading to cost reductions of around 5%.

Negotiation Procurement Import Export Documentation Supply Chain Management Logistics Documentation

Ecommerce Product Manager

Dreamso

Aug 2020 - Jul 2024 (3 years 11 months)

Identified and recommended highly profitable products for 30+ clients across niches, resulting in increased sales and around 30% profit margins. Reported directly to Startup Owner.

Product Management Market Research Product Strategy Sales Growth Client Management

Development Manager

Pak Qatar Takaful

May 2019 - Jul 2020 (1 year 2 months)

Achieved highest sales performance in selling Individual Family Takaful Products of around 0.8 Million PKR and received a certificate of appreciation. Reported to Unit Head.

Business Development Sales Financial Products Takaful Sales Performance Relationship Management

Sales & Project Head

INSIGIO

Jul 2015 - Mar 2019 (3 years 8 months)

Delivered design and development services to diverse clientele while ensuring customer satisfaction and above 70% retention. Prepared business cases for clients, leading to a 15% increase in project approvals and successful implementations.

Project Management Sales Business Analysis Customer Satisfaction Product Lifecycle Management Business Case Development

Area Sales Manager

PEPSI (PAKISTAN BEVERAGES LIMITED (PBL))

May 2013 - Jul 2015 (2 years 2 months)

Led a team of 4 members and directed towards meeting or exceeding sales targets and achieved 45% volume-wise increase in bottom-line on annual basis. Maintained product average rate & conducted account deletion process on daily basis which resulted in increase of 8% in price.

Sales Management Team Leadership Sales Targets distribution management

Asst. Manager (B2B Sales & Marketing)

AGRIAUTO INDUSTRIES LTD (HOUSE OF HABIB (HOH))

Feb 2011 - May 2013 (2 years 3 months)

Planned production requirements with above 95% suppliability and managed credit, rejections and key accounts of captive customers with sales targets of USD 27 Million. Reported to Manager, DGM & GM – Sales & Marketing.

B2B Sales Marketing Production Planning Key Account Management Sales Targets Supply Chain

Associate Software Engineer

PAPERLESS TECHNOLOGY

Jan 2008 - Jul 2008 (6 months)

Served clients in mainly 3 sectors viz, Pharmaceutical (GSK & Bayer), Travel (American Express) and Financial (SCB & HBL) using IBM & Microsoft Technologies. Reported to Project Manager.

Software Engineering Technical Implementation System Integration

Intern

PAPERLESS TECHNOLOGY

Aug 2007 - Dec 2007 (4 months)

Supported various client projects in the Pharmaceutical, Travel, and Financial sectors. Gained exposure to IBM and Microsoft technologies.

Software Development Technical Support Data Entry

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration

Masters in Computer Science, Computer Science

Pursued a Masters in Computer Science (MS (CS)) at the Institute of Business Administration, Karachi, Pakistan. Additionally, completed a Masters in Business Administration (MBA) from the same institution.

University of Karachi

Bachelor of Science, Software Engineering

Completed a Bachelor of Science (BS) in Software Engineering at the University of Karachi, Karachi, Pakistan. This program provided foundational knowledge in software development and engineering principles.