shahnawaz Qadeer 48

Lead multi-platform paid media across Meta, Google, and TikTok for gold and metal detector products targeting GCC and MENA buyers. Manage country-specific lead-generation and conversion campaigns, owning budget allocation, creative testing, and scaling decisions.

Planned and executed Meta and Google Ads campaigns for technology and home-services offers, structuring testing frameworks to identify winning audiences and creatives before scaling budgets. Configured GA4, GTM, and platform pixels to track form submissions, calls, and add-to-cart events.

Managed a Meta Ads account delivering 5.0M+ impressions and 2.1M+ reach, generating 32,800+ WhatsApp/messaging leads at an average cost of ~PKR 29 per conversation across GCC and MENA markets. Ran a parallel Google Ads account totaling 1.7M+ impressions and 80,000+ clicks across Search, Shopping, Video, and Display.

Generated qualified leads for BPO call-center campaigns through Meta and Google Ads, building audience segments and managing daily budgets to hit cost-per-lead targets. Set up conversion tracking and call tracking to measure lead-to-call performance and report ROI to stakeholders.

Ran real-estate lead-generation campaigns on Meta and Google, targeting buyer and investor audiences with tailored creatives and landing pages. Built audience segments and managed budgets to deliver a steady pipeline of property inquiries at controlled cost per lead.

Bachelor of Business Administration (BBA) 4-Year Degree from Pakistan.