At Butterfly Marketing Limited, I led national sales operations and commercial work, including sales planning, retail and dealer channels, inventory, and cash management. I also handled Letters of Credit, trade finance documentation, and import procurement.
As Lead Sales Analyst & Operation, I drove more than 12% growth while the industry declined by 28%. I developed sales strategies across multiple zones and used KPI analysis, forecasts, and performance dashboards to support commercial decisions.
I designed and sustained a Sales Intelligence ETL workflow covering 250 retail outlets, 40 Territory Sales Officers, and 6 Zonal Managers. It delivered role-based daily reports using Excel and Word Mail Merge, reducing manual reporting effort and improving decision speed.
