Shadrack Landi
@shadracklandi
Digital marketing lead specializing in content strategy and high-impact campaign growth.
What I'm looking for
I am a digital marketing professional with over six years of experience driving content strategy, media buying, and campaign execution across East and West African markets. I combine creativity and data-driven decision making to increase reach, engagement and conversions for FMCG and other clients.
At 3rd Floor Digital I led teams and managed client deliverables, achieving substantial growth metrics including a 159% increase in digital presence reach and a 111% growth in fan base over two years. I also boosted video consumption by 426% and delivered influencer campaigns with millions of impressions.
Previously I worked in sales and marketing roles where I created digital strategies, managed digital media, and grew website traffic—adding 55,000 new users for a client. I build yearly content strategies, themed monthly calendars, and optimize media buys to match target audiences.
I am adaptable, collaborative and comfortable iterating rapidly when conditions change. I enjoy blending storytelling with analytics to make brands stand out and I look forward to opportunities that let me scale impact across channels.
Experience
Work history, roles, and key accomplishments
Content Development Coordinator
3rd Floor Digital
Jun 2016 - Sep 2022 (6 years 3 months)
Developed engaging content and annual content strategies with monthly calendars for East and West African markets, and optimized media buying to target relevant audiences.
Digital Lead
3rd Floor Digital
Sep 2020 - Jun 2022 (1 year 9 months)
Led digital marketing campaigns and managed a day-to-day team to deliver client objectives, driving a 159% growth in digital reach and 111% fan-base growth for an FMCG client over two years.
Sales and Marketing Specialist
YUM Kenya
Dec 2014 - May 2016 (1 year 5 months)
Generated new sales leads and built company-specific digital marketing strategies, managing digital media and content across platforms to grow online presence.
Marketing - Journalism Intern
Unknown
Aug 2014 - Dec 2014 (4 months)
Researched credible social media leads and built the brand's digital footprint while handling internal and external communications in a fast-growing startup.
Education
Degrees, certifications, and relevant coursework
Kenyatta University
Bachelor of Economics & Finance, Economics & Finance
2011 - 2015
Completed a Bachelor of Economics & Finance at Kenyatta University from 2011 to 2015.
Availability
Location
Authorized to work in
Job categories
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