Shadia Sadaqa
@shadiasadaqa
I am a global strategic communications leader specializing in digital outreach and integrated campaigns.
What I'm looking for
I have 15+ years of professional experience leading strategic communications, digital outreach, and campaign development across global markets. I combine data-driven decision making with creative storytelling to elevate brand visibility and stakeholder engagement.
I serve as a strategic communications advisor to senior leadership, developing high-level narratives, talking points, and multi-channel campaigns that secured media placements and increased donor and public engagement. I wrote and placed articles in high-profile outlets and organized a landmark event featuring seven Nobel Laureates to elevate institutional profile.
As Director of Global Communications Strategy and Digital Outreach, I led social strategy and performance marketing that delivered measurable wins: a LEGO Women of NASA kit sell-out in three days, 30 million Twitter impressions for a campaign in 24 hours, and dramatic increases in online engagement and followings.
I also teach public relations strategies and social media marketing at the university level, mentor teams, and design cross-functional programs that integrate SEO, analytics, and paid social to drive sustained impact and reputation management.
Experience
Work history, roles, and key accomplishments
Strategic Communications Advisor
Texas A&M University
Jan 2023 - Present (2 years 7 months)
Serve as strategic communications advisor to senior leadership, leading multi-channel campaigns that increased donor engagement and secured high-profile media placements; organized a landmark event featuring 7 Nobel Laureates to elevate institutional profile.
Professor of Public Relations Strategies
American University
Apr 2017 - Present (8 years 4 months)
Teach senior-level courses in public relations strategies and social media marketing, developing curricula and metrics-driven projects that prepare students for PR and digital roles.
Director of Global Communications
NASA and DARPA Space Exploration Research Initiative
Sep 2015 - Jan 2024 (8 years 4 months)
Led global communications and digital outreach for NASA and DARPA initiatives, driving a 500% increase in engagement for 100YSS and a 300% growth in Twitter following; managed the LEGO Women of NASA campaign which sold out in 3 days and achieved 30M impressions for Look Up in 24 hours.
Marketing Consultant
Independent Consultant
Sep 2010 - Jan 2014 (3 years 4 months)
Identified digital and AI opportunities and secured two Horizon 2020 ICT grants for SMEs developing a 3D virtual fitting room and advanced manufacturing solutions, providing international marketing and partnership strategy across USA, Europe, and the Middle East.
Communications Manager
University of Illinois Chicago
Sep 2007 - Mar 2009 (1 year 6 months)
Managed internal and external communications for the Institute for Health Research and Policy, producing press releases and outreach that supported community programs and contributed to securing a Whole Foods development in an underserved Chicago neighborhood.
Senior Assistant, IT & Operations Europe
St. John's University
Sep 2005 - Aug 2007 (1 year 11 months)
Led digital training and executed the strategic digital conversion of the periodical library across New York and Rome, delivering a paperless library that reduced costs and advanced sustainability initiatives.
Education
Degrees, certifications, and relevant coursework
LUISS Guido Carli
Master of Arts, International Public Affairs
Master of Arts in International Public Affairs from LUISS Guido Carli in Rome, Italy.
St. John's University
Master of Business Administration, Business Administration
Master of Business Administration from St. John's University in New York, USA.
Wesley College
Bachelor of Arts, Arts
Bachelor of Arts from Wesley College in Delaware, USA.
University of Cambridge
Certificate, Law and Economics
Certificate in Law and Economics from the University of Cambridge.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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