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Adrienne LeeVan

@adrienneleevan

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Digital operations and integration leader driving accessible, data-backed digital growth.

Zimbabwe

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What I'm looking for

I want to lead digital operations and integrated communications, guiding accessible, user-centered experiences and delivering measurable growth with strong analytics, cross-functional execution, and vendor management.

I’m a digital communications strategist with 10+ years of experience leading social media, email marketing, website management, and brand development across nonprofit, healthcare, and B2B organizations. I bring a proven track record of growing digital engagement, including 245% growth in organic traffic and 200% increase in social media reach.

In my current role as Digital Operations Manager / Integration Manager at THOR Industries, I lead cross-functional digital projects across business units, coordinating timelines, workstreams, and deliverables for product launches. I designed repeatable onboarding workflows and internal processes for a digital platform, reducing ramp-up time and improving team efficiency.

I’ve also owned end-to-end marketing strategy for a multi-site health system, serving as central liaison between internal departments, a creative team, and external vendors. Earlier, I built marketing from the ground up at Robert Weed Corp, managing an external team of seven while expanding CRM capabilities with SharpSpring and creating KPIs and dashboards adopted into weekly executive-level reviews.

I focus on inclusive, audience-centered communications and UX/CX & digital accessibility—providing direction on accessible digital product design and improving user journeys through journey mapping and value stream analysis. From website overhauls and email automation to vendor management and multi-platform campaigns, I deliver measurable outcomes and operational clarity.

Experience

Work history, roles, and key accomplishments

Current

Digital Operations Manager

Current

THOR Industries

Jan 2024 - Present (2 years 5 months)

Led cross-functional digital projects across multiple business units for hardware and software product launches. Directed user-centered, accessible companion app UX/CX work, designed repeatable onboarding workflows, and managed vendor evaluation and selection.

Project Management CX Accessibility Vendor Management Onboarding Cross Functional Collaboration Digital Products

Marketing Manager

Robert Weed Corp

Jan 2021 - Jan 2023 (2 years)

Built the marketing function from the ground up and led an external team of seven across content, web, email, SEO, social, PR, advertising, and events. Expanded CRM/automation with SharpSpring, implemented KPI reporting dashboards for executive reviews, and drove journey-mapping initiatives while launching go-to-market strategies for new verticals generating multi-million-dollar opportunities.

SharpSpring Email Automation KPIs Journey Mapping Go To Market Strategy Stakeholder Management Team Leadership

Project Manager

Pathfinders Advertising & Marketing Agency

Jan 2019 - Jan 2020 (1 year)

Managed 15+ concurrent website builds and troubleshot HTML/CSS/WordPress issues through development and launch. Streamlined client-to-team handoffs, coordinated UX design in Figma, led quality testing using Agile/Waterfall with Jira, and used SEMrush, Hotjar, and Google Analytics to guide content and design decisions.

WordPress HTML CSS Project Management UX Design Figma Jira SEMrush Hotjar Google Analytics

Marketing Manager

The Lebermuth Company

Jan 2017 - Jan 2019 (2 years)

Delivered a phased website overhaul (HTML/CSS, content strategy, HubSpot CMS) to drive 245% growth in direct and organic search traffic. Increased web sales by 30% through HubSpot/Shopify-informed email automation and campaigns, maintained brand consistency across web and email, and reduced annual event spend by 28% across 15 national trade shows.

HubSpot Shopify Email Marketing Automation SEO Content Strategy Performance Analytics Trade Show Management HTML CSS

Director, Marketing & Communications

Heart City Health Center

Jan 2015 - Jan 2017 (2 years)

Defined inclusive brand voice and visual identity for a community health center serving underinsured and Spanish-speaking populations. Increased website visitors by 60% and Facebook reach/engagement by 200% through targeted content, SEO, social media strategy, and digital ads, and planned community outreach events for 200+ attendees while maintaining brand consistency across channels.

Brand Development SEO Social Media Strategy Digital Advertising Content Strategy Digital Accessibility Community Outreach Performance Analytics

Staff Writer

Saint Mary’s College

Jan 2012 - Jan 2015 (3 years)

Launched the college’s first social media strategy and served as the institutional subject matter expert on platform best practices. Led editorial direction for the quarterly alumnae magazine, managing content planning, writing, production, and brand voice.

Social Media Strategy Editorial Leadership Content Writing Content Planning Production Management Brand Voice

Senior Marketing Specialist

Saint Joseph Health System

Jan 2024 - Present (2 years 5 months)

Owned digital and traditional marketing strategy across all service lines for a multi-site health system. Implemented new content-creation and multi-location digital communications workflows within 90 days and coordinated internal departments, creative teams, and external vendors for planning through reporting.

Marketing Strategy Stakeholder Management Vendor Management Project Management