Open to opportunities

Kimberly Colebank

@kimberlycolebank

Executive marketing and communications leader driving integrated strategy, brand visibility, and stakeholder engagement.

United States

Message

What I'm looking for

I’m looking to lead strategic marketing and communications that align organizational priorities with clear, compelling messaging—strengthening brand visibility, stakeholder engagement, and fundraising impact through integrated, crisis-ready communications.

I’m a strategic marketing and communications executive with more than 15 years of leadership experience across higher education, healthcare, and nonprofit organizations. I translate complex institutional priorities into messaging that strengthens brand visibility, stakeholder engagement, and philanthropic investment, with expertise in integrated marketing strategy, executive communications, media relations, crisis communications, and organizational leadership.

In recent leadership roles, I’ve directed engagement and communications that support philanthropic investment, served as chief communications strategist and media spokesperson, and developed corporate and enterprise communications strategy. I lead executive and internal communications, manage digital presence and website content, oversee press releases and brand governance, and align advancement or community initiatives with institutional messaging through fundraising campaign communications, partnerships, and change management.

Experience

Work history, roles, and key accomplishments

Vice President - Strategy

Insurance Centers, Inc.

Developed corporate marketing and communications strategies and directed internal communications and brand positioning initiatives. Managed digital presence and website content strategy.

Corporate Strategy Communications Strategy Internal Communications Positioning Digital Presence Content Strategy Organizational Leadership Stakeholder Engagement

Director of Development

West Virginia University Foundation

Led strategic engagement and communications supporting philanthropic investment for the School of Nursing. Developed donor messaging and campaign narratives aligned with institutional priorities and managed major donor relationships.

Campaigns Proposal Development Stakeholder Engagement Organizational Leadership Brand Management Donor Management

System Communications Officer

Mon Health System

Developed centralized enterprise communications strategy and led media relations and executive messaging initiatives. Managed the communications budget and vendor partnerships.

Media Relations Executive Communication Partnerships Organizational Leadership

Interim Dean / Director

WVU Potomac State College

Directed integrated marketing, communications, alumni relations, and development strategy as chief communications strategist and media spokesperson for the campus president. Led recruitment and retention marketing campaigns and managed press releases, digital media, website content, and brand governance.

Integrated Marketing Strategy Communications Strategy Media Relations Brand Governance Website Content Recruitment Marketing Alumni Relations

Executive Director - Foundation

Preston Memorial Hospital

Directed hospital marketing campaigns and community relations initiatives, including executive communications, public relations, and foundation fundraising messaging. Supervised marketing, events, and volunteer programs.

Community Relations Executive Communication Public Relations Stakeholder Engagement Event Management