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@craigoloo
Communications professional with 5+ years in PR and digital strategy.
ZimbabweI'm a communications professional with over 5 years of experience in public relations and digital strategy. My career has allowed me to work with leading brands and NGOs, where I've successfully driven visibility and shifted public perception through strategic communication. I pride myself on building a trusted network of over 100 journalists and 200 influencers, which has been instrumental in shaping impactful campaigns that resonate from local communities to national headlines.
In my current role as the PR & Digital Account Manager at Engage Communications, I've secured top-tier media coverage for clients like Mastercard Foundation and Samsung East Africa, achieving over 1 billion in client reach through innovative communication strategies. My previous experience at Ogilvy Africa further honed my skills in media relations and partnership management, where I led significant projects that resulted in billions of PR value and extensive online reach.
With a strong foundation in journalism and mass communication, I am passionate about leveraging my skills to create meaningful connections between brands and their audiences. I am committed to continuous learning and growth in the ever-evolving landscape of communications.
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Work history, roles, and key accomplishments
Engage Communications
Nov 2024 - Present (1 year)
Secured top-tier media coverage (CNBC, Business Daily, Nation, The Standard, The Star) and delivered over 1 billion in client reach through strategic communications. Introduced commercial blogger partnerships to boost digital visibility and upgraded reporting to insight-led analysis for clients.
Ogilvy Africa
Jul 2023 - Oct 2024 (1 year 3 months)
Secured top-tier media coverage through strategic pitching to outlets like Reuters, Bloomberg, and Voice of America. Spearheaded significant partnerships, including a Ksh12M deal between Equity and Digital Publishers, and managed successful projects and events.
Xtranet Communications
Oct 2022 - Mar 2023 (5 months)
Drove sales growth through targeted promotions and client engagement, developing action plans to convert leads into customers. Optimized field agent performance through data-driven reporting and participated in strategies to maximize market reach and profitability.
State Department for Trade
Aug 2021 - Nov 2021 (3 months)
Monitored media and compiled daily reports, creating news write-ups for website content. Managed photography and video coverage for events and conducted media research to support campaigns.
Elim Capital Kenya
Jul 2020 - Jul 2021 (1 year)
Curated strategic content, which increased social media followership by 230%. Managed and elevated the company's presence across Facebook, Instagram, and Twitter.
Lifesong Kenya
Jan 2019 - Dec 2020 (1 year 11 months)
Oversaw charity projects, raising Ksh 50,000 for building a juvenile halfway centre. Led photo and video coverage for field and office activities, and managed client, prospect, and beneficiary databases.
Christian Best Camps of Kenya
Apr 2018 - May 2018 (1 month)
Provided academic support to students, fostering improved learning outcomes. This role involved direct engagement with students to enhance their educational experience.
I Choose Life Africa
Mar 2017 - Jan 2018 (10 months)
Supported community outreach programs, promoting education and well-being. This involved active participation in initiatives aimed at improving community welfare.
Degrees, certifications, and relevant coursework
MUBachelor in Journalism and Mass Communication, Journalism and Mass Communication (PR)
Currently pursuing a Bachelor's degree in Journalism and Mass Communication with a focus on Public Relations. This program builds upon foundational knowledge gained from previous studies in the field.
MUDiploma in Journalism and Mass Communication, Journalism and Mass Communication
Grade: Pass with distinction
Completed a Diploma in Journalism and Mass Communication, achieving a distinction. This program provided a strong foundation in media principles and practices.
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