Seth has a strong and experienced background in public affairs, communications, and marketing on behalf of nonprofit organizations and associations, as well as for-profit companies, often serving as a main point of contact. He has marketed to both domestic and international audiences and has written for a variety of platforms including social media, print, and online articles, as well as scripts for podcasts and video recordings. Seth has also worked with leadership to craft speeches, thought leadership, talking points, and position statements related to advocacy and for press releases, and is experienced at reaching out to the media. He has excelled at building trust across teams and in elevating the communications and marketing product wherever he has worked. He is well versed in various design programs, such as the Adobe Creative Suite, and regularly creates graphics and other collateral for communications and event needs. As a marketer, Seth has led campaigns ranging from a few months to one year, including drafting messages, rethinking approaches, creating a calendar, managing budgets, and working with outside vendors. He has also served as a producer for professional conferences, coordinating run of show and A/V needs in addition to moderating and speaking during sessions. Seth is also experienced managing websites on various platforms, and has regularly overseen website maintenance, audits, and has worked with vendors on redesign and upgrade projects in the past.
SJSeth Johnson
@sethjohnson
Communicator experienced in digital comms/marketing, social media, consulting, and team management.
United StatesExperience
Senior Communications Manager
Rural Community Assistance Partnership (RCAP)
Jun 2022 - Present (1 year 10 months)
Lead RCAP’s effort to build the capacity of staff, regional partners, and rural leaders to be strong communicators and storytellers. Develop and implement communications strategies to promote key initiatives and strengthen the organization’s reputation for thought leadership.
Digital Communications Manager
NTCA-The Rural Broadband Association
Jan 2020 - Mar 2022 (2 years 2 months)
Translated strategy into stories by connecting 850+ member organizations to information and events using multi-channel integration tools. Built awareness and drove engagement by aligning messaging across various communication channels. Strategized and launched COVID-19 communications plans.
Communications Consultant
Astellas Pharma US
Oct 2022 - Mar 2023 (5 months)
Supported the Commercial Communications team of an international pharmaceutical company with content development, copyediting, formatting documents and presentations, managing SharePoint sites, writing internal email newsletters, Digital Asset Management migration. Collaborated with senior Commercial leadership to ensure internal communications strategy supported business needs.
Communications Consultant
LNG Allies
Jun 2022 - Oct 2022 (4 months)
Provided communications and SEO services to member association in energy sector. Optimized website and landing pages. Managed and grew LinkedIn and social media audiences. Wrote SEO-minded blog articles and website copy.
Communications Associate
The Surety & Fidelity Association of America (SFAA)
Apr 2017 - Jan 2020 (2 years 9 months)
Increased organic social media growth and website visits. Developed and implemented integrated marketing strategies. Redesigned marketing collateral and managed website revamp.
TTCommunications & Marketing Specialist
Tetra Tech
Oct 2014 - Sep 2016 (1 year 11 months)
Oversaw a $200,000 marketing budget, developed SEO strategy, and evaluated performance metrics for Google AdWords, PPC, and Salesforce as an Administrator to pull data for email marketing campaigns
Managed relations with an international alumni network of 35,000 people across 175 countries
Orchestrated 20+ annual domestic and international events involving senior-level officials
Staff/Legislative Assistant
The Livingston Group
Mar 2008 - Apr 2012 (4 years 1 month)
Tracked news coverage of the firm and relevant issues, handled media requests for interviews, and prepared press releases.
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