At Delphin Hotels & Resorts, I launched an AI voice assistant integrated with the PMS that handled 320+ calls per day and reduced complaints by 89%. I also built the AI Guest Services architecture, cutting department routing time by 78%.
I ran performance marketing and measurement across the hotel group, including Google Ads, Meta Ads, metasearch, and SEO. I set up GA4 conversion tracking and Meta CAPI, and reported performance regularly to the board using Looker Studio.
During my time at Delphin Hotels & Resorts, website users grew from 610K to 984K, while organic-search users grew from 351K to 484K (GA4, 2024 → 2025). I also managed TripAdvisor profiles and ads as TripAdvisor-sourced users increased from 21K to 30K.
At Portall, I designed and launched an AI-assisted customer request management system that moved manual processes to automation. I have also managed two marketing staff and worked with developers on a hybrid setup of 20 AI assistants.
