At Net Affinity, I lead digital analytics and tracking audits across client accounts in the hospitality sector. I design dataLayer structures and event tracking for websites and booking engines, and rolled out GDPR-compliant consent across 95% of clients.
I used Microsoft Clarity recordings and heatmaps to identify friction in user journeys, then raised findings with the Product team. I contributed to CRO initiatives associated with a 121% improvement in global conversion rate across the client portfolio.
At Net Affinity, I also implemented Meta Conversions API and server-side tracking for key accounts, and automated reporting dashboards for clients. I used R and the Google Analytics API to assess the conversion impact of feature releases.
At Aktif Bank, I managed analytics and attribution for web and mobile app platforms, including the N Kolay app. I ran A/B tests and contributed to the app’s 700K downloads and a 150% increase in unique user logins within about one year.
