Open to opportunities

Sergio Kartawijaya

@sergiosk

Message

Hi! I love playing DotA 2 and make businesses profitable.

Indonesia

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What I'm looking for

Seeking a dynamic environment that values innovation and collaboration, offering opportunities to drive operational excellence and sustainable growth while fostering a culture of continuous improvement.

Results-driven professional with extensive experience in digital marketing, ecommerce operations, and business process optimization. Proven expertise in streamlining online operations, managing cross-functional teams, and using data-driven insights to support product launches, merchandising initiatives, and post-order processes.

Currently serving as Country Marketing & Ecommerce Manager at Slimcase Indonesia, where I oversee online operations generating IDR 600M monthly GMV and led initiatives that reduced logistics costs by 85%. Previously, at IDN Media, I designed campaigns that boosted esports website traffic by 30% and led B2C campaigns generating IDR5 Bio in sales.

Additional experience includes roles at Vizier and WeMotion, where I developed comprehensive playbooks and managed marketing campaigns for major brands, contributing to significant revenue growth and brand awareness. I also advise the GameDev Lokal community, supporting young Indonesian game developers.

Experience

Work history, roles, and key accomplishments

Current

Strategic Planner Consultant

Current

WeMotion

Jul 2023 - Present (1 year 11 months)

Managing the AIA Creative Lab team to deliver marketing campaigns, improving post performance by 30%. Supported the Coldplay collaboration, achieving 80% ROI and enhancing brand awareness.

Marketing Strategy Campaign Management ROI Analysis Brand Awareness Team Leadership

Current

Country Marketing & Ecommerce Manager

Current

Slimcase Indonesia

Oct 2023 - Present (1 year 8 months)

Oversee online operations for Slimcase Indonesia, generating an average monthly GMV of IDR 600M. Implement initiatives that reduce cancellation rates below 1% and cut logistics costs by 85%. Led the customer service team and collaborated with digital advertising teams for successful product launches.

Digital Marketing Data Analysis Customer Service SOP Development Team Leadership Campaign Management

Marketing & Partnership Manager

Vizier

Jun 2023 - Sep 2023 (3 months)

Developed a comprehensive playbook and brand guidelines for a new English learning center. Worked with leadership to define market segments and executed a brand launch event achieving a 3% conversion rate in one day.

Brand Development Market Analysis Event Planning Performance Analysis SOP Development Team Collaboration

Creative Lead

Brofrank Creative Studio

Mar 2020 - Aug 2021 (1 year 5 months)

Managed creative marketing for major projects, enhancing product awareness and supporting campaigns for AIA Indonesia and Astra Indonesia. Oversaw agency teams to produce advertisements and events.

Creative Project Management Team Coordination Event Management

Brand Specialist - Game & Esports

IDN Media

Jul 2021 - Mar 2023 (1 year 8 months)

Designed and executed targeted digital campaigns that increased esports website traffic by 30%. Led B2C campaign ideation for multinational brands, driving significant sales and audience engagement.

Performance Metrics B2C Marketing Sales Strategy

Senior Copywriter

Idenya Flux Creative Agency

Nov 2016 - Mar 2020 (3 years 4 months)

Crafted integrated marketing campaigns for over 15 brands, achieving high client satisfaction. Won pitches for retainer projects valued at IDR 2.5 billion annually.

Copywriting Integrated Marketing Campaign Development Pitch Project Management