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sergio fabara

@sergiofabara

Senior Growth Strategist at Power Digital Marketing who turns performance data into creative tests and growth forecasts.

Colombia

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At Power Digital Marketing, I audit multi-channel creative and marketing programs, map capabilities, and identify operational bottlenecks. I also develop predictive models and growth forecasts to align studio work with client scaling targets.

I use Anthropic’s Claude to build AI workflows for market research and creative brainstorming, and I connect SEO, Paid Media, and Creative teams to reduce friction. In April 2026, I received the internal Analyst MVP title for my data modeling and strategic work.

At DDB Colombia, I developed AI-driven studio frameworks using GPT-3 and shaped content strategies for global accounts, including Marriott International, McDonald's, and Lutron Electronics. Data-led editorial models for Lutron Electronics LATAM increased LinkedIn followers by 75% and annual engagement by 67%.

Through Kinofabara & Cineko Lab, I provide strategic direction and executive production for multimedia and commercial campaigns, and founded Cineko Lab for multimedia experimentation and art-focused educational content. Earlier, as an Editor & Multimedia Journalist at Xataka Foto, I authored over 800 specialized technology and camera articles.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Strategist

Current

Power Digital Marketing

Feb 2024 - Present (2 years 9 months)

Lead long-term capability mapping and comprehensive audits across multi-channel creative and marketing programs. Develop data-backed predictive models and growth forecasts, and architect AI workflows using Anthropic's Claude.

Data Analysis predictive modeling AI Workflows Claude SEO Paid Media Creative Strategy Budget Management

Current

Creative Strategist & Founder

Current

Kinofabara & Cineko Lab

Aug 2017 - Present (9 years 3 months)

Provide end-to-end management and strategic direction for international multimedia campaigns. Founded Cineko Lab, a laboratory for multimedia experimentation and art-focused educational content.

Production Executive Strategic Direction Budget Planning Vendor Management Multimedia Educational Content

Performance & Creative Strategist

DDB Colombia

Mar 2022 - Jan 2024 (1 year 10 months)

Managed multi-platform content strategies and creative studio blueprints for global accounts. Pioneered AI-driven studio frameworks with GPT-3 workflows and oversaw transcreation for brands like Marriott, McDonald's, and Lutron.

Content Strategy AI Workflows GPT 3 Transcreation Copywriting Campaign Direction Data Analysis Performance Monitoring

Marketing Communications Strategist

SEC Newgate Colombia

Oct 2018 - Oct 2019 (1 year)

Managed strategic public relations and multimedia communication workflows for consumer electronics. Coordinated monthly PR playbooks for Huawei's devices and consumer services division.

Public Relations Multimedia Communication Strategy Event Management Brand Alignment

Editor & Multimedia Journalist

Xataka Foto

Nov 2017 - Oct 2019 (1 year 11 months)

Headed technical content creation and native advertising strategies for a leading photography media portal. Authored over 800 specialized tech and camera ecosystem articles.

Content Creation Native Advertising Technical Writer Journalism Photography