Mariana Posada Calle

Designed and built Cosnautas’ Spain/LATAM B2B commercial infrastructure from scratch, targeting CROs, pharma companies, and biotech accounts. Implemented a three-agent AI prospecting architecture that reduced per-account analysis time by 60–70%, built a 2,113-contact B2B database, and secured 28 active connections with senior decision-makers.

Led LATAM and Australia operations by integrating sales, customer service, and support for immigration services, focused on process optimization and revenue growth. Implemented AI automation and CRM (+35% productivity), improved CSAT to >95%, and reduced response times by 40% using conversational AI and real-time executive dashboards.

Delivered B2B and B2C commercial expansion strategies and brand repositioning for multiple clients across technology, coworking, and retail. Doubled client retention, increased brand market share by 50%, trained 120+ salespeople, improved conversion rates by 25–40%, and deployed real-time KPI dashboards to support commercial decision-making.

Developed and executed a regional commercial expansion strategy, growing assigned zone sales by 60%. Built strategic alliances and productivity-oriented CRM processes to strengthen B2B and B2C conversion and retention performance.

Consistently exceeded the sales budget at 120% for consecutive quarters by managing strategic advertising partnerships. Closed high-impact partnerships with Grupo Nutresa, Bancolombia, and Grupo Argos, and retained key accounts through brand communication and high-touch client service.

Managed multiproduct advertising sales across print, digital, and TV, averaging 102.2% of annual sales budget attainment. Achieved 133% of market penetration targets and grew a new activated client base.

Completed a Master's in Marketing & Sales Management at Universidad EAFIT (2016–2018).

Completed a Digital Marketing Diploma through IAB (2014–2015).

Earned a B.A. in Social Communication & Journalism from Universidad Católica de Pereira (2006–2010).