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Sergej DrinoSD
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Sergej Drino

@sergejdrino

Product Manager with 14+ years of experience across data platforms, B2B SaaS, AdTech and enterprise integrations. I enjoy turning complex technical an

Netherlands
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What I'm looking for

I’m looking for a product role with real ownership, solving complex customer and technical problems. I’m particularly interested in data platforms, B2B SaaS, AdTech/MarTech, APIs, integrations and AI-enabled products, ideally within an international, remote-first team.

I’m a Product Manager with 10+ years of experience across product, AdTech, SaaS, data platforms, integrations, and digital advertising. My background is fairly technical, but I’ve spent most of my career at the intersection of technology, customers, and commercial teams.

Most recently at bol.com, I’ve worked on advertising and data products using first-party customer data, audience activation, integrations, and measurement. I’ve owned products and initiatives from discovery and problem definition through roadmap, requirements, delivery, launch, and iteration, working closely with engineering, data science, commercial, privacy, and external partners.

Previously, at LiveRamp, Ogury, and Sizmek/Amazon Ads, I worked on enterprise integrations and advertising technology across brands, agencies, publishers, and technology platforms. This gave me hands-on experience with APIs, data flows, identity and audience solutions, analytics, privacy-sensitive data, technical implementations, and complex B2B customer problems.

I’m strongest in environments where the product is technically complex but ultimately needs to solve a clear customer or business problem. I enjoy translating between engineers and non-technical stakeholders, challenging unclear requirements, working directly with customers, and turning recurring implementation or operational problems into scalable product capabilities.

I’m particularly interested in Product Manager, Senior Product Manager, Technical Product Manager, Product Owner, and Platform Product roles involving:

  • Data platforms and data products

  • B2B SaaS

  • AdTech, MarTech and Retail Media

  • APIs and integrations

  • Developer or enterprise products

  • Analytics, identity and audience technology

  • AI-enabled products where there is a real customer problem behind the technology

For my next role, I’m looking for meaningful ownership rather than simply managing a backlog. I want to understand the problem, work closely with users and engineering, make prioritization decisions, ship, measure the outcome, and keep improving the product.

I’m based in the Netherlands and particularly interested in remote-first or distributed teams across Europe, as well as international companies able to hire in the EU.

Experience

Work history, roles, and key accomplishments

Bol.com logoBO
Current

Product Manager

Bol.com

Sep 2022 - Present (3 years 11 months)

Lead data-intensive product initiatives at the intersection of Retail Media, Marketing Technology, and first-party data, developing scalable capabilities for audience activation and measurement. Own product vision, roadmap, and prioritisation, working closely with Data Science, Engineering, Marketing, and Commercial teams.

LiveRamp logoLI

Technical Services Leads

Mar 2020 - Aug 2022 (2 years 5 months)

Led enterprise implementations of data and advertising solutions for brands and agencies. Translated business needs into technical solutions across identity, first-party data, audience activation, APIs, integrations and measurement, partnering with Product, Engineering and customers in complex, privacy-sensitive environments.

Ogury logoOG

Technical Product Manager

Nov 2018 - Mar 2020 (1 year 4 months)

Managed technical AdTech projects and integrations across Product, Engineering, Commercial and external partners. Owned delivery from requirements through implementation and launch, resolved technical and operational issues, and translated recurring customer needs into scalable product and process improvements.

Amazon Ads logoAA

Publisher Certifications Manager

Amazon Ads

Apr 2015 - Nov 2018 (3 years 7 months)

Managed publisher integrations and certifications across the European advertising ecosystem. Worked with publishers, agencies and technical teams on ad serving, tracking, display and video integrations, resolving complex delivery and measurement issues across programmatic advertising platforms.

Education

Degrees, certifications, and relevant coursework

Singidunum University logoSU

Singidunum University

Bachelor of Science, Computer Science

Bachelor of Science in Computer Science from Singidunum University, Belgrade, completed in 2010.

Tech stack

Software and tools used professionally

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