Serge Hien

Execute brand and promotional plans in high-volume grocery and retail accounts, ensuring display quality and planogram compliance.

Built promotional displays and observed firsthand how in-store visibility, pricing and promotions drive consumer purchases.

Managed product displays, inventory and customer service, gaining direct insight into U.S. shopper behavior.

Directed marketing, brand and communication strategy for a national banking network of 16 branches, reporting to executive management. Managed an annual marketing and communication budget of XOF 800 million (approx. US$1.3M) across digital, print, media and events.

Planned and managed digital campaigns and corporate communication strategy for an international nonprofit. Supervised content creation (social media, video, visuals) and PR initiatives to strengthen brand awareness.

Designed and implemented multi-channel advertising and digital campaigns for client brands, from brief to delivery. Developed content strategies and social media plans, and produced visual and video content.

Led creative teams on branding and advertising campaigns for clients in the brewery (beverage) and telecom sectors. Created brand identities, advertising concepts and visual campaigns, ensuring brand consistency and on-time delivery.

Served as Art Director at a communication agency, leading creative projects and ensuring brand consistency.

Worked as Graphic Designer and Creative Director, creating visual designs and leading creative projects.

Worked as a Graphic Designer, creating visual designs and print materials.

Master's degree in Marketing and Communication from ESC in Ouagadougou, Burkina Faso, completed in 2022.

Master's degree in Multimedia Communication from Robert de Sorbon in Paris, completed in 2013.