Open to opportunities

Serena Ringer

@serenaringer

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Creative marketing strategist specializing in digital advertising and content creation.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can further develop my skills in digital marketing and content strategy while contributing to impactful brand narratives.

I am a passionate marketing strategist with a strong focus on digital advertising, influencer partnerships, and high-impact content creation. My journey in marketing has been driven by a desire to leverage storytelling and analytics to craft compelling brand narratives that resonate with audiences and drive engagement. I thrive in fast-paced environments where creativity and collaboration are key to achieving results.

In my current role as a Content Strategist at Halcyon Global LLC, I specialize in creating high-converting video content that has generated over $485,000 in revenue with an impressive 6% conversion rate. My experience as Head of Creator Relations at Urth Naturals has allowed me to manage influencer partnerships effectively, optimizing ad campaigns that achieved a 1.32 ROAS for video ads. I have successfully directed over 20 creators for both organic and paid content, reaching over 1 million Meta users.

Throughout my career, I have demonstrated my ability to scale digital marketing efforts, as seen in my role as Digital Marketing Manager at Dresden & Company, where I increased Facebook reach from 408K to 1.9M. My background in public relations and strategic communication, combined with my analytical skills, enables me to develop and execute marketing strategies that not only enhance brand awareness but also drive significant sales growth.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Halcyon Global LLC.

Jan 2023 - Present (2 years 7 months)

Specialized in the creation of high-converting video content, contributing to over $485,000 in revenue with an average 6% conversion rate. This work resulted in increased customer retention, sales growth, and enhanced brand awareness.

Video Content Conversion Rate Optimization Customer Retention Sales Growth Brand Awareness

Current

Head of Creator Relations

Current

Urth Naturals

Jan 2022 - Present (3 years 7 months)

Managed influencer partnerships and content sourcing, optimizing ad campaigns that achieved a 1.32 ROAS for video ads and a 1.51% CTR for image ads. Directed over 20 creators for organic and paid content, reaching over 1M Meta users.

Influencer Marketing Sourcing Meta Ads

Digital Marketing Manager

Dresden & Company

Jan 2023 - Present (2 years 7 months)

Scaled Facebook reach from 408K to 1.9M and Instagram reach from 10K to 209K. Led paid ads and organic content strategies that drove record engagement and recruits.

Facebook Marketing Instagram Ads Paid Advertising Content Strategy Engagement Recruitment Marketing

Marketing Coordinator

Merit Marketing Services

Jan 2022 - Present (3 years 7 months)

Managed social media, PR, and content strategy for several clients, co-launching America’s Basket Festival. Secured nationwide retail partnerships for an independent author.

Social Media Management Public Relations Content Strategy Event Co Launch

Education

Degrees, certifications, and relevant coursework

Monarch Yoga

RYT 200, Yoga Teacher Training

2024 - 2025

Completed 200-hour yoga teacher training focused on Vinyasa and mindfulness practices, with an emphasis on cultural context, philosophical foundations, and inclusive teaching methodology.

University of Colorado

Certificate, International Media

2016 - 2021

Gained a global perspective on media, strategic communication, and international business, including coursework on social media

’s impact on journalism and society during a study abroad program.

University of Colorado

Bachelor of Science, Strategic Communication (PR)

2016 - 2021

Developed expertise in public relations, social media strategy, event planning, and media relations, with hands-on experience creating strategic communication campaigns for real-world clients.