Director of Product Management, Lead Product Manager, Director of Digital Transformation, VP of Digital, Director of Customer Experience (CX), Head of Loyalty & Customer Engagement, Partner / Managing Director (Digital Practice)
Seema Shenoy
@seemashenoy
I lead enterprise digital transformation, CRM, product and customer experience across real estate, hospitality, retail and media.
What I'm looking for
At Aldar Properties, I drive enterprise CRM, digital product and customer experience transformation across Salesforce, Opera PMS, loyalty, payments and AI-enabled customer journeys. I translate business strategy into measurable commercial outcomes for one of the UAE's largest real estate developers.
I've launched Aldar's first Digital Gift Card ecosystem with Giftify and Visa, projected to reach 500,000+ users across Darna and Live Aldar. I also launched Digital SPA, the first end-to-end digital SPA booking experience among UAE developers, achieving over 90% adoption.
Previously at Naavie, I led Product transformation spanning marketing automation, loyalty and CDP integration for clients including Marriott, Aloft, Arm & Hammer and Al Hamra Real Estate. At Magna Global / IPG and BPG Maxus / WPP, I built digital planning, transformation, AI, automation and data strategies across MENA.
My work has been recognised with the Aldar Pioneer Award, Effie Gold and Silver Awards, MENA Digital Awards and the BPG Maxus Star Award.
Experience
Work history, roles, and key accomplishments
AVP – Product, Customer Experience & Digital Transformation
Aldar Properties
Mar 2022 - Present (4 years 6 months)
Launched the first-ever Aldar Digital Gift Card ecosystem and delivered a digital ticketing integration with Miral for Yas Plaza Hotels. Led Salesforce CRM transformation and launched Digital SPA, achieving over 90% adoption.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Master of Business Administration, Business Administration
Pursued an MBA at the University of Mumbai.
Steinbeis University Europe
Certified Creative Transformer, Creative Transformation
Completed the Certified Creative Transformer program at Steinbeis University Europe.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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