Karan Rawtani

What I'm looking for

I’m looking for a product strategy or product discovery role where I can solve complex business problems, shape digital products and user experiences, and translate business strategy into actionable product requirements. I’m particularly interested in AI-enabled products and roles that offer high ownership, creative problem-solving and measurable business impact.

I am a Digital Product Strategy and Business Transformation professional with 10+ years of experience translating business and customer needs into scalable digital solutions. My experience spans product strategy, business analysis, customer experience, process design, technology-enabled transformation, and stakeholder management.

At PwC India, I have led and shaped digital products and transformation initiatives across diverse industries. I have worked across the full product lifecycle—from defining product vision and strategy to designing customer journeys, translating business requirements into functional solutions, and driving programs through strategy and delivery.

One of my key engagements involved leading a pan-India loyalty program with 5 lakh registered users. I drove 10.5% month-on-month user growth and 25% year-on-year earnings growth, while managing ₹57+ crore in annual redemptions and 12+ quarterly reward schemes. I also identified 73,000+ suspected fraud cases, strengthening product authenticity controls.

I have also defined the product vision, strategy, and functional requirements for an AI-enabled sales platform serving 2,500+ sales personnel. The platform brought together capabilities across beat planning, sales recommendations, retailer engagement, ordering, and performance management to improve sales effectiveness.

On the transformation side, I designed and implemented a high-throughput platform that digitized five Direct Benefit Transfer schemes, processing ₹100+ crore daily and onboarding more than ₹2,500 crore in transactions.

My customer experience work includes refining the digital journey for a luxury hotel platform, contributing to a 23% increase in session time, a 31% reduction in bounce rate, and a 12% improvement in topline conversion.

Beyond delivery, I have contributed to business growth by driving ₹3 crore in repeat business with a leading bank and ₹6.2 crore in repeat business over 12 months from a prominent electrical goods firm. I have also developed reusable accelerators and documentation that supported opportunities worth ₹7+ crore.

Across my work, I enjoy solving complex business problems by combining strategic thinking, customer-centricity, analytics, and technology to build practical digital products that deliver measurable outcomes.