Open to opportunities

Seema Chowdary

@seemachowdary

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Field Management analyst and consumer insights professional driving data-backed research decisions.

India

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What I'm looking for

I’m looking for roles in Data Analysis, Market Research, or Consumer Insights where structured research and field expertise drive decisions, with strong use of Tableau/Excel and a focus on timely, high-quality study execution.

I’m a Field Management Analyst with 5.9 years at MetrixLab, managing end-to-end fieldwork execution across primary research studies in FMCG, Telecom, Automobile, and Tech. I coordinate surveys, CLTs, focus groups, and ethnographies—from questionnaire design and fieldwork quality control to client reporting—so research stays on-time, on-target, and decision-ready.

Across 100+ quantitative and qualitative projects and 50+ annual studies, I support researchers through project planning, sampling/quota review, questionnaire testing, and fieldwork KPI monitoring. I also bring analytics depth with Excel, Tableau, and SPSS, plus Python-based projects like sentiment analysis and churn prediction—backed by achievements including Employee of the Quarter and a tool that eliminated 25% of manual fieldwork workload.

Experience

Work history, roles, and key accomplishments

Field Management Analyst

MetrixLab

Aug 2019 - May 2025 (5 years 9 months)

Managed end-to-end fieldwork execution for 100+ quantitative and qualitative market research projects across FMCG, Telecom, Automobile, and Technology. Coordinated 50+ annual studies, monitored fieldwork KPIs/quality across multiple concurrent studies, and supported on-time delivery for projects with 100–5,000+ respondents.

Fieldwork Management Survey Design Questionnaire Testing Focus Groups Tableau SPSS

Research Intern

Shriram Life Insurance

Feb 2018 - May 2018 (3 months)

Conducted primary and secondary research with 100+ respondents to identify digital UX friction points. Proposed content improvements that contributed to a 30% boost in online product conversion.

Primary Research Data Analysis Conversion Optimization Excel Survey Research Reporting

Education

Degrees, certifications, and relevant coursework

Vignana Jyothi Institute of Management

Post Graduate Diploma in Management (PGDM), Marketing

Grade: 65%

Activities and societies: Capstone: Primary market study of the Geyser industry—product evolution, consumer preferences, and competitive landscape of top-3 Indian brands.

Completed a PGDM in Marketing with a score of 65%, including a capstone study on the Geyser industry focusing on product evolution, consumer preferences, and the competitive landscape of top Indian brands.