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Season Holland

@seasonholland

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I turn enterprise strategy into scalable operating models, performance systems, and measurable transformation outcomes.

United States

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What I'm looking for

I'm looking to lead enterprise strategy, transformation, and performance work where I can turn ambiguity into operating models, governance, decision-support systems, and measurable outcomes.

At American Water Works, I built enterprise capabilities spanning data strategy, acquisition integration, and customer performance. I designed the future-state data management operating model and governance framework, transformed acquisition integration into a centrally governed capability, and created the company’s first enterprise customer performance function.

I bring research rigor, systems thinking, and strategic problem solving to ambiguous business challenges. Earlier, I led marketing operations and analytics at SkillSurvey, increasing lead conversions by 30%, and built research, product, and operations programs across YouGov, RG+A, and Medical Marketing Studies.

Experience

Work history, roles, and key accomplishments

Senior Director, Data Strategy

American Water Works

Jan 2025 - Apr 2026 (1 year 3 months)

Designed a future-state enterprise data management capability, including operating model, governance framework, and multi-year roadmap for a new Center of Excellence. Partnered with executive leaders to align on enterprise vision and priorities.

Data Strategy Operating Model Design Governance Framework Organizational Design Roadmapping Stakeholder Management Cross functional Leadership

Senior Director, Acquisition Integrations

American Water Works

Sep 2023 - Jan 2025 (1 year 4 months)

Transformed acquisition integration into a centrally governed enterprise capability, defining strategy, governance model, and playbooks. Led a multidisciplinary team of ten and advised executive leadership on integration approach and scalability.

M&A Integration Governance Strategic Planning Playbook Development Team Leadership Executive Reporting

Director, Customer Insights and Performance

American Water Works

Sep 2022 - Sep 2023 (1 year)

Created the first enterprise customer performance capability, defining goals, KPIs, and executive reporting. Used J.D. Power and voice-of-customer research to drive improvements and presented insights to C-suite and board.

Customer Insights KPI development Voice Of Customer J.D. Power Analytics Executive Presentation Data Science Hiring

Senior Manager, Customer Insights

American Water Works

Mar 2017 - Sep 2022 (5 years 6 months)

Modernized customer research and listening capabilities, leading residential research across five surveys and 14 operating companies. Launched nonresidential study, migrated to Qualtrics, and built a 5,000-member customer community.

Qualtrics Survey Design Customer Research Salesforce Data Analysis Program Management

Senior Director, Marketing Operations and Analytics

SkillSurvey

Feb 2012 - Mar 2017 (5 years 1 month)

Led marketing operations and analytics across four business lines, creating a commercial performance system. Increased lead conversions by 30% and built driver-based forecasts and attribution models.

Marketing Operations Analytics Lead Scoring Attribution Modeling Marketing Automation Forecasting A B Testing

Associate Director, Research

Roger Green & Associates

Managed qualitative and quantitative research programs for pharmaceutical clients, directing statisticians and presenting findings to executives.

Market Research Qualitative Research Quantitative Research Client Management

Director, Research and Product Development

YouGov

Created a syndicated healthcare study surveying 20,000 consumers quarterly and developed dashboards for 15 subscribers. Expanded hospital relationships into custom research engagements.

Market Research Product Development Dashboard Development Client Management

Manager, Regional Influencer Identification

Medical Marketing Studies US

Grew a regional influencer research program to $2 million in revenue.

Market Research Influencer Identification Revenue Growth

Director, Operations

Roger Green & Associates

Managed qualitative and quantitative programs for pharmaceutical clients, directed six statisticians, and presented findings to C-suite executives. Improved resource allocation and reduced proposal response and survey-programming time by 20% and 25%.

Market Research Team Leadership Resource Allocation Process Improvement Client Presentations