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Crystal Mistretta

@crystalmistretta

I build customer experience and commercial transformation programs that drive enterprise growth.

United States
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At CRH Americas, I lead solutions operations across 26 markets, commercial operations, enablement, CRM, marketing, and change management. I launched CRH’s first enterprise-wide Customer Experience program and built a market execution model that expanded from three pilot MSAs to 26 active markets, supporting more than $1.5B in opportunities.

I create the operating models that make commercial transformation stick. At CRH, I established cross-business-unit governance, evolved CRM delivery into a product-oriented model, and implemented a Commercial Center of Excellence connecting IT, Sales, Marketing, and business priorities.

Previously at Hubbell, I built global sales enablement and customer experience capabilities that generated 2.5% incremental revenue in 18 months and increased Salesforce adoption by 30%. I also centralized 15 departments into an internal agency of roughly 80 employees, eliminating $2M in annual spend while maintaining more than 90% SLA performance.

My background spans marketing, sales operations, branding, and commercial leadership across utility, healthcare technology, and mortgage lending. I’ve built teams, strengthened customer relationships, and helped geographically dispersed organizations adopt new ways of working.

Experience

Work history, roles, and key accomplishments

CA
Current

Vice President, Solutions Operations

CRH – Americas

Jan 2024 - Present (2 years 8 months)

Enterprise commercial transformation leader spanning 26 markets and multiple business units, with responsibility across commercial operations, enablement, CRM, marketing, and change management. Launched the first CRH-wide Customer Experience program and built a market execution model that expanded from 3 pilot MSAs to 26 active markets, supporting over $1.5B in opportunities.

Hubbell Incorporated logoHI

Vice President, Marketing & Sales Enablement

Jan 2020 - Dec 2023 (3 years 11 months)

Global executive leader responsible for sales enablement, marketing operations, CRM adoption, and customer experience. Architected the customer experience program, established a global sales enablement function that generated 2.5% incremental revenue within 18 months, and increased Salesforce adoption by 30%.

HS

Director, Marketing and Communications

Hubbell Utility Solutions

Jan 2010 - Dec 2020 (10 years 11 months)

Global leader responsible for Marketing, Communications, Branding, and Sales Operations supporting the Utility segment. Built a 12-person marketing and communications organization from the ground up and delivered a brand-leveraging strategy that contributed to 5% year-over-year growth.

TW

Director of Marketing

Taylor, Bean & Whitaker

Jan 2006 - Dec 2009 (3 years 11 months)

Led a 12-person team responsible for brand strategy, customer alignment, and marketing execution. Integrated brand implementation with a robust sales-training program that contributed to a top-10 national ranking within the wholesale mortgage lending industry.

ES

Advertising & Brand Manager

Emdeon Practice Services

Jan 2002 - Dec 2006 (4 years 11 months)

Hired to drive sales for a newly launched electronic health record management system. Led sales operations within the marketing organization while navigating three company rebrands over four years.

Education

Degrees, certifications, and relevant coursework

University of Phoenix logoUP

University of Phoenix

MBA, Business Administration

MBA in Business Administration from the University of Phoenix.

University of Phoenix logoUP

University of Phoenix

BS, Business Administration

BS in Business Administration from the University of Phoenix.

Northwestern University (Kellogg) logoNK

Northwestern University (Kellogg)

Executive Education

Executive education program at Northwestern University (Kellogg).

Emory University logoEU

Emory University

Executive Education

Executive education program at Emory University.

Tech stack

Software and tools used professionally

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