Scott Alexander Nolen
@scottalexandernolen
Dynamic marketing leader specializing in global campaigns and events.
What I'm looking for
As a seasoned marketing professional, I have dedicated over a decade to driving impactful campaigns and events that resonate with audiences and deliver measurable results. My journey began at American Express, where I co-created the Small Business Saturday initiative, transforming it into a nationwide movement that empowered local businesses and significantly increased customer engagement.
At Google, I honed my skills in cloud marketing and partner engagement, leading high-profile campaigns that boosted product adoption and brand awareness. My strategic approach to marketing has consistently resulted in impressive ROI and revenue growth, as evidenced by my recent role at Kroll, where I orchestrated over 200 client activations and achieved a remarkable 400% ROI within just eight months. I thrive in dynamic environments, leveraging data-driven insights to craft compelling narratives that connect with target audiences.
Experience
Work history, roles, and key accomplishments
Vice President - Global Marketing and Events
Kroll
Apr 2024 - Present (1 year 2 months)
Orchestrated high-impact campaigns and events for global finance and risk C-Suite, achieving a remarkable 400% ROI within 8 months. Shattered marketing-attributed revenue goals by 140% and drove a 62% increase in new logo acquisition through strategic marketing initiatives.
Global Cloud CXO Partner Marketing and Events Manager
May 2018 - Nov 2023 (5 years 6 months)
Spearheaded high-impact campaigns and a comprehensive go-to-market strategy for executive events, achieving a 52% engagement increase. Collaborated with teams to boost product adoption by over 25% through targeted regional content strategies.
Small Business Saturday Marketing Director
American Express
Jan 2010 - Dec 2017 (7 years 11 months)
Pioneered Small Business Saturday Coalition, driving customer engagement across 30 markets and achieving a 10-fold rise in small business participation. Developed a content strategy that attracted over 5 million visitors to the Shop Small website.
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