At LanceSoft / HummingBird, I serve as founding growth marketer for an AI-powered total-talent workforce platform. I developed its SEO, AEO and GEO growth architecture and built an intent-based GTM workflow that uses buying signals to prioritize accounts and activate personalized outbound.
I also built HummingBird’s website from scratch in WordPress and Elementor, shaping its information architecture, messaging and conversion journeys. With Python and Claude, I created an HR-tech news engine that monitors industry sources and turns recent developments into a daily LinkedIn content workflow.
At ZenTrades.AI, I owned the organic content and SEO engine that generated $112K in marketing-attributed ARR in 2025, contributing around 28% of company revenue with zero paid spend. I scaled U.S. organic traffic to 10K+ monthly visits, doubled MALs and MQLs, and increased demo-page traffic 3x.
Earlier, at Quadrant Knowledge Solutions, I produced SEO-focused technology content and video scripts, and supported ABM and sales-enablement work. I began in journalism at Expresso Magazine, where I reported and published stories and conducted interviews.
