Saskia Nuschke
@saskianuschke
I build EMEA customer advocacy programs that turn customer proof into revenue growth.
FranceWhat I'm looking for
At UKG, I lead the expansion of a multi-country EMEA customer advocacy program, enabling sales teams with targeted references, customer proof points, case studies, and internal sales content.
I've built my career across customer marketing, marketing communications, business development, and events. At factory42, I developed customer-success-story processes, inbound website and blog content, newsletters, and networking events with a 6% conversion rate.
I work across Sales, Marketing, Product, and Customer Success to connect customer voice to stronger sales performance, higher win rates, and scalable customer proof. I'm a German native with professional English and French, and outside work I'm a street photographer who enjoys small rock concerts across Paris.
Experience
Work history, roles, and key accomplishments
Member of the Customer Marketing Alliance to exchange, network and learn from peers.
Sr Specialist, Customer Advocacy and Marketing - Europe
May 2021 - Jun 2026 (5 years 1 month)
I lead initiatives that elevate customer advocacy and engagement across EMEA, resulting in a measurable impact on sales.
• Scaled the EMEA customer advocacy program, increasing both reach and strategic impact.
• Enabled sales teams with targeted customer references and proof points to enhance their effectiveness.
• Delivered customer storytelling assets, including case studies and internal
Created and managed monthly member newsletters
Content management, prepress (InDesign), and print management for the member magazine
Board member with strategic leadership responsibilities
Website and blog content: created and optimised content based on inbound marketing principles using HubSpot
Newsletters: regularly sent to clients and prospects
Blog management: developed an editorial calendar and created content (copywriting) which lead to significantly increased readership
Networking events: organised exclusive events with a 6% conversion rate
Customer testimonials: developed a
Developed and implemented marketing campaigns for B2B and B2C markets, maintained and created content for company websites, and produced marketing materials
Organised and executed trade show participation (e.g. IBC Amsterdam, DMEXCO Cologne)
Coordinated reseller training in collaboration with sales
Team leadership and management
(formerly Pepper Global)
Updated client references post-rebranding in close collaboration with the creative department
Created sales enablement presentations (including prospect research and competitive analysis)
Organised and coordinated events (in-house and trade shows)
Coordinated rebranding projects and administration with offices in Chicago and Singapore
Event Manager
Apr 2007 - Jun 2010 (3 years 2 months)
Responsible for organising and coordinating events in close collaboration with clients (B2B and B2C)
Managed notable clients such as 20th Century Fox, The Boston Consulting Group GmbH, Clifford Chance Deutschland, Deutsche Bank AG, Deutsche Lufthansa AG, Leo Burnett GmbH, Nestlé Deutschland, Montblanc Deutschland GmbH
Project support for the creation of the annual report 2006
Education
Degrees, certifications, and relevant coursework
Goethe University Frankfurt
2. Staatsexamen, Rechtswissenschaften
1997 - 2002
Goethe University Frankfurt
Staatsexamen, Rechtswissenschaften
1997 - 2002
Pursued a degree in Rechtswissenschaften (Law) at Goethe University Frankfurt from 1997 to 2002.
Availability
Location
FranceAuthorized to work in
Social media
Job categories
Skills
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