Open to opportunities

Sasha Hay

@sashahay

I build enterprise design systems that accelerate launches and reduce development effort.

At Bayer, I led the enterprise design system supporting 70+ brands and 500 products, increasing launch velocity by 300% while scaling adoption across active frontend initiatives. I also streamlined AEM marketing workflows and improved content production efficiency by 300%.

Previously at Digital Alchemy CRM, I led discovery through go-to-market for three B2B SaaS offerings, including SnapShot, SocialREV, and Client Portal 2.0. I bring data-informed roadmap prioritization, governance, and cross-functional Agile delivery to enterprise digital platforms.

Experience

Work history, roles, and key accomplishments

Product Owner/Manager - Enterprise Design System

Bayer

Jul 2019 - Dec 2024 (5 years 5 months)

Directed product lifecycle management for an enterprise design system supporting 70+ brands, standardizing workflows across 500 products and boosting launch velocity by 300%. Orchestrated governance strategies, built developer enablement programs, and prioritized roadmaps using Aha!.

Design Systems Product Lifecycle Management Agile Scrum Stakeholder Management AHA Jira Miro Figma Storybook Google Analytics Datadog

Senior Product Specialist - Digital Marketing

Bayer

Aug 2018 - Oct 2019 (1 year 2 months)

Streamlined Adobe Experience Manager workflows for enterprise marketing teams, increasing content production efficiency by 300%. Analyzed campaign KPIs using Adobe Analytics and Google Data Studio to drive a 40% increase in click-through rates through iterative optimization.

Adobe Experience Manager Adobe Analytics Google Data Studio Campaign Optimization Cross Functional Collaboration Omnichannel Strategy

Product Strategist

Digital Alchemy CRM

Jul 2015 - Jul 2018 (3 years)

Led end-to-end product design and development for three new B2B SaaS offerings, from discovery to go-to-market. Presented quarterly roadmaps to executive stakeholders, achieving a 20% faster approval rate for major releases.

Product Management Product Strategy B2B SaaS Market Research Competitive Analysis Data Visualization Roadmapping Stakeholder Management